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Branding Quiz

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1. Which of the following best defines what a 'brand' is?

2. What is the main purpose of branding?

3. Which of the following is not a part of a brand identity?

4. Which of the following best describes brand equity?

5. Which of the following is not an effective strategy for successful branding?

6. A 'brand promise' is?

7. What is one of the key benefits of having a strong brand equity?

8. What is the key difference between brand identity and brand image?

9. What does rebranding refer to?

10. Which of the following best describes 'Brand Loyalty'?