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Consumer Behavior Quiz

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1. What does the term 'consumer behavior' refer to?

2. What are the four main elements of the Marketing Mix model?

3. What is cognitive dissonance in the context of consumer behavior?

4. What does 'perceived value' refer to in consumer behavior?

5. Which factor is NOT typically considered part of a consumer's 'personal factors' influencing their buying behavior?

6. What is 'post-purchase behavior' in consumer behavior theory?

7. Which marketing strategy aims to create strong, lasting relationships with a customer over time?

8. Which of the following is NOT a stage in the consumer decision-making process?

9. What is a target market in marketing?

10. What does 'buyer's remorse' refer to?