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Basics of Social Media Marketing Quiz

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1. Which platform is often used by businesses for professional networking and recruitment?

2. What is the term for tracking social media mentions of a brand to understand what consumers are saying about it?

3. What does ROI stand for in social media marketing?

4. What is a key performance indicator (KPI) in social media marketing?

5. Which social media platform allows for the use of 'Stories' that disappear after 24 hours?

6. What is a common strategy for increasing engagement on a social media post?

7. In social media marketing, what does UGC stand for?

8. What is the purpose of a hashtag on social media platforms?

9. Which tool can be used to schedule and track posts on multiple social media platforms?

10. How can social media marketing help businesses build their brand?