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Customer Relationship Management (CRM) Quiz

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1. What is the primary aim of Customer Relationship Management (CRM)?

2. Which of the following is NOT a component of an effective CRM system?

3. Why is data analysis important in CRM?

4. How does CRM contribute to customer loyalty?

5. What role does technology play in CRM?

6. Which of these is NOT a benefit of implementing a CRM system?

7. In the context of CRM, what is 'Touchpoint'?

8. Which of these is a major challenge in implementing CRM?

9. What type of information does a CRM system gather?

10. Which of the following is NOT a feature of CRM software?