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Mass Communication 101 Quiz

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1. Mass communication differs from interpersonal communication because it is designed to reach...

2. What are the four main components of the communication process?

3. How does media convergence impact the field of mass communication?

4. Which of the following theories suggests that mass communication reinforces existing social norms and attitudes?

5. Which of the following is not a traditional form of mass media?

6. What is the primary role of gatekeepers in mass communication?

7. Which theory postulates that media content significantly influences the perception of social reality of individuals?

8. In terms of mass communication, what is meant by 'media literacy'?

9. Which theory in mass communication suggests that users play an active role in choosing and using the media?

10. The phenomenon where differing views in a society will cause conflicts which will be resolved by establishing norms and values. This theory is: