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Advertising and Marketing 101 Quiz

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1. What is the primary purpose of niche marketing?

2. What does the AIDA model in marketing stand for?

3. What does SWOT analysis stand for in marketing and business planning?

4. In the context of advertising, what is Above the Line (ATL) promotion?

5. What is the primary advantage of digital marketing over traditional marketing?

6. What is 'guerilla marketing'?

7. Why are focus groups used in marketing research?

8. What is 'brand equity' in the field of marketing?

9. What is 'viral marketing'?

10. What type of advertising appeals to emotions and feelings?