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Understanding Media Effects Quiz

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1. What term refers to the idea that media exposure over time subtly 'cultivates' viewers into accepting and believing particular viewpoints?

2. Who is the main proponent of the 'uses and gratifications' approach to understanding why and how people actively seek out specific media to satisfy specific needs?

3. According to the Media Dependency Theory, what will increase the likelihood of media having a significant impact on viewers?

4. According to Spiral of Silence Theory, individuals tend to remain silent when they feel their views are...

5. Which theory focuses on how media highlights certain events and issues and in turn shapes our perceptions and understanding of the world around us?

6. What does the Hypodermic Needle Theory suggest about the media's influence?

7. Which theory suggests that media influence often works in conjunction with social factors and individual factors, leading to different effects on different audiences?

8. Which theory argues that the audience has power over their media consumption and uses media to fulfill their various needs and wants?

9. What does the Third-Person Effect theory propose about people's perceptions of media influence?

10. Who proposed the Selective Exposure Theory which indicates that individuals tend to favor information which reinforces their pre-existing views while avoiding contradictory information?