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Understanding Agenda Setting in Mass Media Quiz

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1. What is the basic concept of agenda setting theory?

2. The two levels of agenda-setting theory are

3. What is the primary criterion for success in agenda setting?

4. Which of the following is NOT a factor that influences agenda setting?

5. Which of the following theoretical perspectives provides a framework for understanding how media can influence public opinion and perceptions?

6. How can the media's agenda-setting role be minimized?

7. What is the 'priming effect' in the context of agenda-setting?

8. Does extensive media coverage of an issue always lead to it being perceived as important by the public?

9. Which of the following best represents a potential downside of media's power in agenda setting?

10. What role do gatekeepers play in agenda setting?