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Uses and Gratifications Theory Quiz

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1. What does the Uses and Gratifications Theory propose about media consumers?

2. Which of the following needs does the Uses and Gratifications Theory suggest are fulfilled by media consumption?

3. Within the Uses and Gratifications Theory, what is meant by 'affective needs'?

4. Which of the following criticisms have been made about the Uses and Gratifications Theory?

5. Uses and Gratifications Theory belongs to which broad category of media effects theories?

6. The concept of 'blumler and katz' is associated with which theory?

7. What does the term 'media choice' imply in the context of the Uses and Gratifications Theory?

8. In the Uses and Gratifications Theory, to what do 'social integrative needs' refer?

9. How does Uses and Gratifications theory explain the consumers' response to media content?

10. What does Uses and Gratifications theory say about the role of media in shaping consumer behavior?