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Political Advertising Quiz

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1. What is the primary purpose of political advertising?

2. Which of the following is a common tactic employed in negative political advertising?

3. Which form of media is traditionally the most popular for political advertising?

4. How has the internet changed the nature of political advertising?

5. What is the term for a short, memorable phrase used in political advertising to encapsulate a candidate's message?

6. What is the effect of saturation advertising in political campaigns?

7. How does political advertising influence voter turnout?

8. Which of the following could be considered as a form of issue-oriented political advertising?

9. What is the role of fact-checking in the context of political advertising?

10. What is guerrilla marketing in the context of political advertising?