Consumer Behavior

Suggested Reading

Cavanaugh, Lisa A. “Consumer Behavior in Close Relationships.” Current Opinion in Psychology, vol. 10, 2016, pp. 101–06.

Perner, Lars. “Consumer Behavior: The Psychology of Marketing.” USC Marshall, n.d.

Ratchford, Brian T. “Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior.” Management Science, vol. 28, no. 2, 1982, pp. 197–212.