accounting profit
the amount left over from total revenue once explicit cost is subtracted
allocative efficiency
economic state in which production matches consumer preference
demand curve
a line on a graph showing different combinations of quantities demanded and prices, which can also be used to show the maximum price that an individual consumer (or the demand side of the market) would be willing to pay
depreciation of assets
decrease in the value of assets
economic profit
the amount left over from total revenue once explicit and implicit costs are subtracted
elastic
propensity for consumers to change demand based on price
equilibrium
state in which economic forces are in balance
explicit cost
a cost involving a payment
fixed cost
the cost of fixed inputs; does not change as output changes
implicit cost
a cost that does not require the buyer to pay cash, or that cannot easily be assigned a monetary value
marginal cost (MC)
the additional cost that a firm incurs by producing an additional unit of output, which must be covered in order to remain operational in the short run
marginal revenue
the revenue earned by selling one additional unit of a good
market power
the ability of a supplier to set the market price and control the amount of the good/service available to consumers
normal profit
economic situation wherein a firm's total revenue is equal to its total cost
opportunity cost
the value or benefit of the next best alternative given up when making a choice
perfect knowledge
theoretical state in which all participants in a market know everything about price, supply, and so on
price taker
company that must accept the market price for goods and services
productive efficiency
situation in which the maximum possible production of one good is achieved without harming production of another good
supply curve
a graphical representation that shows the quantity supplied at different prices, which can also be used to show the maximum amount of a good or service that an individual producer (or the supply side of the market) would be willing to produce
variable cost
the cost of variable inputs; changes as output changes