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ECON 1A ECON

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  • 1 pages sol4340_1_game_trees (1)

    sol4340_1_game_trees (1)

  • 1 pages Chapter 14 31
    • Chapter 14 31
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-80 DIRECT SELLING CONCEPTUAL Direct selling is likely to continue to grow in markets: a. b. c. d. e. inside the United States. where convenience is not important. where there is a lack of effective distribution channels. in which consumers are knowledg
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    Chapter 14 31

  • 1 pages Chapter 14 30
    • Chapter 14 30
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-78 DIRECT SELLING CONCEPTUAL Which of the following statements about direct selling is true? a. b. c. d. e. Unlike other forms of nonstore retailing, direct selling takes place in the business market. Direct selling is only found in the United States.
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    Chapter 14 30

  • 1 pages Chapter 14 28
    • Chapter 14 28
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-73 ONLINE RETAILING CONCEPTUAL Online retailers are attempting to improve the online experience by adding interactive activities such as _ to their websites. a. b. c. d. e. taking a virtual trip through a random wilderness area designing clothing for p
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    Chapter 14 28

  • 1 pages Chapter 14 29
    • Chapter 14 29
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-76 TELEMARKETING CONCEPTUAL As the use of telemarketing grows, _ has become a topic of discussion among consumers, Congress, the Federal Trade Commission (FTC), and businesses. a. b. c. d. e. product quality price differences on-time delivery the choic
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    Chapter 14 29

  • 1 pages Chapter 14 27
    • Chapter 14 27
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • watching TV. 14-70 ONLINE RETAILING CONCEPTUAL What advantage does online retailing offer the typical customer? a. b. c. d. e. Online retailing creates time utility. Online retailing allows comparison shopping. Online retailing provides customers with in-
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    Chapter 14 27

  • 1 pages Chapter 14 26
    • Chapter 14 26
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-67 DIRECT MAIL AND CATALOG RETAILING CONCEPTUAL Which of the following is currently a threat to the continued success of mail-order retailers? a. b. c. d. e. market saturation postal rate increases increase in number of specialty catalogs targeted to m
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    Chapter 14 26

  • 1 pages Chapter 14 25
    • Chapter 14 25
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-64 NONSTORE RETAILING APPLICATION The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offe
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    Chapter 14 25

  • 1 pages Chapter 14 24
    • Chapter 14 24
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-61 AUTOMATIC VENDING APPLICATION Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not have stores that are open 24 hours each day; they are good locati
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    Chapter 14 24

  • 1 pages Chapter 14 23
    • Chapter 14 23
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-59 NONSTORE RETAILING DEFINITION _ retailing occurs outside a retail store, such as through direct marketing, direct selling, and automatic vending. a. b. c. d. e. Limited-line Nonstore Scrambled merchandise Hypermarket Intertype Answer: b Page: 309 Ra
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    Chapter 14 23

  • 1 pages Chapter 14 32
    • Chapter 14 32
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-83 RETAILING MIX You are developing a retailing strategy for a new pet shop. a. b. c. d. e. APPLICATION Your strategy should consider: the breadth and depth of animals to be carried. the services to be provided. where the store will be located. how muc
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    Chapter 14 32

  • 1 pages Chapter 14 35
    • Chapter 14 35
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-92 ORIGINAL MARKUP DEFINITION Original markup is: a. b. c. d. e. the difference between the final selling price and the retailer's cost. selling brand name merchandise at lower than regular prices. the difference between retailer cost and the initial s
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    Chapter 14 35

  • 5 pages relevant_textbook_pages (1)
    • relevant_textbook_pages (1)
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Winter 2015
    • at one of the two this is true even tee and use the the equilibrium partment store. ium outcome? which has been 1nd proposes a he Responder, i the Proposer he Responder )tS, both play- 5 the players 33 or more, 3r knows Ra- lhat strategy as her cash )out
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    relevant_textbook_pages (1)

  • 7 pages midterm1_4340_sp14A
    • midterm1_4340_sp14A
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Winter 2015
    • Economics 4340/7340: Midterm Exam 1 Spring 2014 Answer each of the seven questions below. The weight given to each question appears in parentheses following the question number. Show your work in order to receive partial credit. You have 75 minutes to com
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    midterm1_4340_sp14A

  • 1 pages Chapter 14 39
    • Chapter 14 39
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-103 MARKDOWN CONCEPTUAL Which of the following is true of a markdown? a. b. c. d. e. It is never used when the product does not sell at the original price. New models or styles dont force the price of existing models to be marked down. It may be used t
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    Chapter 14 39

  • 1 pages Chapter 14 40
    • Chapter 14 40
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-106 EVERYDAY FAIR PRICING DEFINITION Many retailers advocate a(n) _ strategy, a pricing strategy that may not offer the lowest prices but does try to create value for customers through its service and the total buying experience. a. b. c. d. e. low-mar
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    Chapter 14 40

  • 1 pages Chapter 14 38
    • Chapter 14 38
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-101 MARKDOWN CONCEPTUAL Which of the following is true of a markdown? a. b. c. d. e. It is often used when the product does not sell at the original price. New models or styles dont force the price of existing models to be marked down. It may be used t
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    Chapter 14 38

  • 1 pages Chapter 14 37
    • Chapter 14 37
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-98 MARKDOWN CONCEPTUAL When retailers set prices on new models or styles of products, the price of existing models must often be: a. b. c. d. e. marked up. marked down. off-priced. value-added. maintained. Answer: b Page: 312 Rationale: Markdowns occur
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    Chapter 14 37

  • 1 pages Chapter 14 36
    • Chapter 14 36
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-95 MAINTAINED MARKUP APPLICATION A retailer buys a painting for $200. She sets the price at $450. When the painting doesn't sell after two months, she raises the price to $800 to appeal to a different market. The painting sells for $800 the next day. W
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    Chapter 14 36

  • 1 pages Chapter 14 34
    • Chapter 14 34
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-89 RETAILING MIX APPLICATION One of the reasons given for the failure of the hypermarket concept in the United States is an inability to locate the stores at the most visible and accessible sites. All the best locations were already occupied by Wal-Mar
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    Chapter 14 34

  • 1 pages Chapter 14 33
    • Chapter 14 33
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-86 RETAILING MIX DEFINITION Which of the following is NOT an element of the retailing mix? a. b. c. d. e. goods and services physical distribution segmentation communications wheel of retailing Answer: c Page: 313; Figure 14-4 Rationale: Key term defin
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    Chapter 14 33

  • 1 pages Chapter 14 22
    • Chapter 14 22
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-56 INTERTYPE COMPETITION DEFINITION Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as: a. b. c. d. e. breadth of line. intertype competition. scrambled merchandising. multi-ser
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    Chapter 14 22

  • 1 pages Chapter 14 21
    • Chapter 14 21
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-53 GENERAL MERCHANDISE STORES DEFINITION _ are stores that carry a broad product line with limited depth. a. b. c. d. e. Limited line stores General merchandise stores Scrambled merchandise stores Hypermarkets. Intertype outlets Answer: b Page: 308 Rat
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    Chapter 14 21

  • 1 pages Chapter 14 10
    • Chapter 14 10
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-24 CORPORATE CHAIN DEFINITION Which of the statements about corporate chains is true? a. b. c. d. e. Corporate chains are multiple outlets under common ownership. Corporate chains usually use centralized decision making. Corporate chains are able to ne
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    Chapter 14 10

  • 1 pages Chapter 14 8
    • Chapter 14 8
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-19 CLASSIFYING RETAIL OUTLETS DEFINITION Which of the following is a commonly used method of classifying retail outlets? a. b. c. d. e. service versus product form of ownership proportion of national brands carried revenue generated profitability Answe
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    Chapter 14 8

  • 1 pages Chapter 14 7
    • Chapter 14 7
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-16 PLACE UTILITY CONCEPTUAL During the days after Thanksgiving, Hickory Farms sets up kiosks in many shopping centers for customers who might not be able to travel to a center that contain a full-sized store. By creating these kiosks in a variety of lo
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    Chapter 14 7

  • 1 pages Chapter 14 4
    • Chapter 14 4
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-7 VALUE OF RETAILING CONCEPTUAL Retailing is an important marketing activity. Not only do producers and consumers meet through retailing actions, but retailing also creates _ and has a significant impact on the economy. a. b. c. d. e. the nation's larg
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    Chapter 14 4

  • 1 pages Chapter 14 1
    • Chapter 14 1
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • CHAPTER 14 RETAILING AND WHOLESALING MULTIPLE CHOICE QUESTIONS 14-1 CHAPTER OPENING EXAMPLE: TARGET APPLICATION When Target stopped competing head-on with Kmart and Wal-Mart and designated itself an upscale discounter, it used a _ strategy. a. b. c. d. e.
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    Chapter 14 1

  • 1 pages Chapter 14 5
    • Chapter 14 5
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-10 FORM UTILITY CONCEPTUAL CoCroft Music Shop is advertised as "the piano store that offers ten free lessons with the purchase of a new piano." If the free lessons are seen as changing or enhancing the product (the piano), what type of consumer utility
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    Chapter 14 5

  • 1 pages Chapter 14 2
    • Chapter 14 2
    • Missouri (Mizzou)
    • ECON
    • ECON 1A - Spring 2015
    • 14-3 CHAPTER OPENING EXAMPLE CONCEPTUAL Target.com provides access to Target merchandise in locales where no Target stores exist. terms of utility, Target.com's primary purpose is to create _ utility. a. b. c. d. e. In form function place channel distribu
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    Chapter 14 2

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    • Profile picture
    Dec 26, 2015
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great class! Learned a lot about economics. Can be challenging and confusing, but making my own study guides really helps.

    Course highlights:

    I learned a lot about the supply and demand and how it affects the market.

    Hours per week:

    3-5 hours

    Advice for students:

    Take notes and do the homework.

    • Fall 2015
    • EricParsons
    • Yes
    • Great Intro to the Subject Many Small Assignments Great Discussions
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