Chapter 3: Understanding the Role of Culture
1. To understand how culture affects all aspects of international management
2. To be able to distinguish the major dimensions which define cultural
differences among societies or groups
3. To emphasize the nee
Blue Skies adventures
What do we do?
Transportation to beaches
Tours to Uluwatu Temple and the Garuda
Wisnu Kencana Cultural Park
Why Kuta, Indonesia?
Low Labor Costs
Untapped Tourism Potential
Very Few Competitors
Chapter 1: Assessing the Environment
Political, Economic, Legal, Technological
1. Understand the global business environment and how it affects the
strategic and operational decisions which managers must make.
2. Critically assess the developments, advant