INTRODUCTION TO PRINCIPLES
OF SPORT COMMUNICATION,
MARKETING AND SOCIAL
Week 2 Lecture 1
an activity involving physical exertion and
skill in which an individual or team competes
against another or others for entertainment.
a human activit
Managing Live Events
Lincoln H. Marshall, Ph.D.
23rd August, 2016
Dr. Lincoln H. Marshall
Office Information and Hours
Office Location 125 Eckles Hall
Office Hours Monday
3:30 p.m. 5:00 p.m.
11:30 a.m.- 12:00 p
Introducing Sport Public
Lincoln H. Marshall Ph.D.
Week Two Lecture 2
Define public relations in sport and distinguish it from
related concepts such as marketing, promotion, and
Understand the basic skills sport public rel
Social Networks and Real
Week Four Lecture 1
a group of Internet-based
applications that build on
ideological and technological
foundations of Web 2.0 and that
allow the creation or exchange of
User Generated Content.
Sport Venue & Event Promotion Participants HM 4505
From: Dr. Lincoln H. Marshall
Date: 1st November, 2014
Sports Event and Venue Promotions Group Project
At the end of this course you would have been introduced to all segments of social media and
The online means of communication, conveyance, collaboration and
cultivation among interconnected people, communities and organizations
Digital tools that let you share information and network with others.
Define public relations in sport and distinguish it from related concepts
such as marketing, promotion, and publicity
Understand the basic skills sport public relations professionals need to
perform their job
Lecture October 15 & October 20 Chapter 3
Campaign: short term push for a message: ex. Lance Armstrong Live strong cancer
Objectives: Describe the nature of PR campaigns and distinguish them from PR programs,
understand research methods, steps o
Lecture Wednesday October 8th 2014 (week seven)
Integrating Public Relations with strategic meetings: Part One
Strategic management: Art and science of formulating, implementation and evaluating
cross functional decisions that enable an organization to ac
Running head: TEST QUESTIONS
Test Questions For Exam 1
University of Missouri
12 test questions:
Social Networks and Real Time Platforms:
1. Which answer is NOT a component of an effective Twitter profile?
1. Profile Picture