Hospitality Sales & Marketing
HM 4273/7273: Summer 2014
Dae-Young Kim, Ph.D.
220 Eckles Hall
Course Web site
This self-paced online course provides students
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Abstract :Since the 1998 Asian Financial Crisis ,Korean tourism has been long staying in bottom, however, Korean tou
Hospitality Employment Issues in
Developing Countries: The Case of
The hospitality industry is often
characterized by low pay,
Designing and Mana
O Characteristics associated with Las Vegas
over the years
O Tourism is Vegass biggest industry, and th
e LVCVA is charged with maintaining the ci
tys brand i
Journal of Travel & Tourism Marketing
ISSN: 1054-8408 (Print) 1540-7306 (Online) Journal homepage: http:/www.tandfonline.com/loi/wttm20
Negative Film Plot and Tourists Image and
Intentions: The Case of City of God
Sandra Maria Correia Loureiro & Arthur Ba
Macau University of Science and Technology
Faculty of Hospitality and Tourism Management
Thesis Writing Guide
Copyright Libo Yan & Yong Zhou, 2014
This document is particularly composed for the usage of postgraduate students at Faculty
Today, you will learning about group market such as convention and
The fundamental difference of group market from individual one is that
the group purchasing is more formal and comp
Designing and Managing
OK, guys. Lets start!
Are you sleepy? Arent you?
Humlet me see any fun photo
Ahhere you go!
Today, you are learning Product
particularly how to design and manage.
I never give up making you
Ch 10: Internal Marketing
Do you remember this?
Three Types of Marketing in
Today you are learning internal
As seen, internal marketing occurs
between company and employees.
This is almost same mean
Many of the marketing & promotion tools examined in
previous chapters were developed in the context of mass
Many companies are adopting direct marketing
as a pr
Pricing Products: Pricing
Considerations, Approaches, and
Hello, you will learn about price today.
Price is the amount of money charged for a
good or service
The only marketing mix element that
Hello, you will learn about distribution
Here are the learning objectives.
1. Describe the nature of distribution
channels, and tell why marketing
intermediaries are used.
2. Understand the different market
Ch 5: Marketing Information
System and Marketing
you will learn about marketing
information system and marketing
topics are related to how to
will learn some research techniques.
Chapter 1: Introduction: Marketing
for Hospitality and Tourism
Please play this in Slideshow
Welcome to HM 4273: Hospitality Sales &
I am Dae-Young Kim who will teach you this
Have you seen me befo
DAVID DUBOIS, DEREK D. RUCKER, and ZAKARY L. TORMALA?
How does a rumor come to be believed as a fact as it spreads across
a chain of consumers? This research proposes that because consumers
certainty about their beliefs (e.g., attitudes, opinions) is less