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MARKETING 4220 Consumer Behavior

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    Always Do the Reading

    Background Knowledge Expected

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    • Profile picture
    Nov 16, 2015
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    The class content is very interesting. Professor Bloch has great PowerPoint slides and video examples to help explain the topics. There is a lot of flexibility in the class. There are 4 exams (3 exams, 1 final), and you only have to complete 3 out of the 4, or you can use the 4th as a make-up.

    Course highlights:

    I learned a lot about marketing campaigns. I now look at advertisements differently because I can recognize what was supposed to attract the consumer. The video examples are definitely a highlight of this course because they are very interesting. On a weekly basis, I was able to learn a lot not only about "textbook concepts" but general marketing and sales related details about popular companies everyone is familiar with.

    Hours per week:

    0-2 hours

    Advice for students:

    Go to class and take great class notes. Half of the exam questions are from the class lectures and half are from the textbook. Write down details of examples he gives in class. Give yourself a generous amount of time to study for the exams. Although the information is pretty easy to understand, there is a lot of it to know for each exam.

    • Spring 2013
    • bloch
    • Background Knowledge Expected Always Do the Reading Great Discussions

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