Retail Market Strategy
Concept of retail strategy
Sustainable competitive advantages
Strategic retailing planning process
A strategy is a long term plan of action
designed to achi
TAM1300 Exam 2:
Same structure as last exam. 60 questions.
Multiple choice on how companies deal with diversity.
4 different Organisational structures- (strategic, merchandise, administrative, store
Employee turnover / downward spiral
Supply Chain Management
Fast fashion: ZARA
How long will it take?
Traditional: 14 months60 days
Zara: 23 weeks
How to achieve:
Supply Chain and SCM
Supply Chain Video
Supply Chain Management (SCM)
Chapter 3 Worksheet:
Which of the following type(s) of retailing involve(s) face to face
contact with consumer?
In store retailing
Is Amazon a multich
Chapter 1 Worksheet:
Three properties of retailers are:
1. add value
2. sell to the ultimate consumer
3.make a profit/ buy from wholesalers
Warehouse clubs sell to both retailers and consumers
4 components of supply
You are opening a store. What might be some expenses
that you might incur? What are the different things that
you have to buy for the store?
-space (rent), utilities, inventory, employees (salary)
TAM 1200 Study Guide Exam 1 Fall 2011
Fashion Text book
Chapter 1 Fashion Development
o Definition: The art of dressmaking (France)
Male designer: Couturier
Female designer: Couturire
o Leaders of Couture:
Charles Worth: father of couture
Types of Retailers
Different components of Retail
Type of merchandise and/or service offered is
identified by the NAICS code.
NAICS: North American
Industry Classification System
Example of NAICS code:
How we can accurately report retail sales?
Functions of Non-store Retailers
Can you think about a few retailers that
are present just online?
Whats the Big Deal About
Shopping on the Internet?
Latest possible trend:
The future of online is
World of Retailing
What do YOU think retailing
Three elements in the definition:
Nature: business activities (profit driven)
Functions: add value to products &/or services
Target: consumers for end-use (personal a
MYSTERY SHOPPING EXPERIENCE
Day of the Week: Friday
Time of Day: 8pm
Name of Store: Luckys Supermarket
Address: 111 South Providence Rd, Columbia, MO
Duration of stay: 30-40minutes
Total Store Information: