1. Decision makers generally dont have enough information. A) True B) False 2. The difference between the concern for information privacy and information property is: A) Information privacy is about who wants your data while information property is about
What is Communication? Event with 2+ parties, where one party acts so as to convey some info to other parties Components Structure "signifier" Content "signified" Context of communication Communication in Advertising Primary function of advertising is to
Synthesis: A model of information flow in advertising Company creates message, message encoded in ad, ad perceived by receiver, message is interpreted, interpretation of message is stored in memory A new interpretive principle The cooperative principle:
Components of communication:1 or more people: an interpreter, and possibly others. Representational structure: Nonlinguistic: sign, symbol. Sign (semiotics, Saussure): a signifer of some kind with a formal / arbitrary relationship to some signified elemen
Deception/perception in advertising Framing Questions Where are the lines between info about a product, persuasion and deception? What is legally considered deceptive advertising To what degree should we as a culture regulate advertising To what degree a
For an act/practice to be deceptive it must: Involve a claim or omission that is misleading from the perspective of a reasonable consumer Be potentially deceptive to a sufficient number of consumers Be deceptive/misleading in a material respect (has to m
Please answer all questions and submit your answers by April 15, 2011
Part A: These questions are based on chapter 2 of the textbook.
1. With current technology, suppose a firm is producing 400 loaves of banana bread daily.