Stage of the product life cycle
Maintain brand loyalty
What strategies can you apply in the introduction stage?
Introduction Stage Gain awareness/stimulate tria
Find a case where marketers were sued for false advertising
Lay out the concept of false advertising
How can environmental forces influence marketing?
12 years, 12,000 employee
Dorm room to Best
Whats the Difference Between Ethics and Law?
Moral principles/values that govern actions and decisions of individual or group
Set in stone
Societys values/standards enforceable in courts
Look for Actionable Insights, What are They?
How do we get there?
Collect and analyze information
Questionnaire date facts/figures by asking people about attitude, awareness, intentions, b
How do marketers develop new products?
Employee and Co-worker suggestions
Customer and Supplier suggestions
Competitive products and services
Screening and evaluation
Mac vs. PC
Given to me, windows phone
Dad got me this - Mac was too much money
Used to windows
From Seattle where Microsoft was founded
Like the design of Mac better
Lighter, better, style, etc.
Macs look cool and had an iPhone
Everyone is happy
Why Do We Need Strategy?
Limited resources to marketing offering
Cant be All things to all people
Strategy is a long-term action to deliver unique customer experience to achieve goals
Is Strategy Just About Marketing?
Establish a f
What is the difference between supply chain and logistics?
Supply Chain network created among different companies, producing, handling, distributing a
Logistics distribution process within a company
Supply chain in