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Not too easy. Not too difficult.
I really like this course. This course is really well developed and throughly designed by Prof. Yang. All these cases he selected, involved in different industry and different topics, which gave students a proactive brainstorming case discussion.
Marketing Mix. STP. Marketing Strategies and Decision Making. How to Attack the Market.
Hours per week:
Advice for students:
Getting yourself into the case. If you are really in interesting in practical marketing decision making, then you should spend a lot time on cases.