EN 660.350.01
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EN 660.350.01 MARKETING STRATEGY

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MARKETING STRATEGY Questions & Answers

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MARKETING STRATEGY Questions & Answers


MARKETING STRATEGY Advice

  • Average Rating

    5.0/5
    Overall Rating Breakdown
    • 1 Advice
    • 5
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    • 2
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    • 1
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  • Course Difficulty

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  • Top Course Tags

    Always Do the Reading

    Group Projects

    Lots of Writing

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    • Profile picture
    Mar 31, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I really like this course. This course is really well developed and throughly designed by Prof. Yang. All these cases he selected, involved in different industry and different topics, which gave students a proactive brainstorming case discussion.

    Course highlights:

    Marketing Mix. STP. Marketing Strategies and Decision Making. How to Attack the Market.

    Hours per week:

    9-11 hours

    Advice for students:

    Getting yourself into the case. If you are really in interesting in practical marketing decision making, then you should spend a lot time on cases.

    • Spring 2015
    • Yang
    • Yes
    • Lots of Writing Always Do the Reading Group Projects

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