1) A fundamental difference between regular marketing and global marketing is: 1) _B_
A) the lack of strategic planning.
B) the scope of activities.
C) the lack of marketing mix.
D) the focus on resources.
E) the lack of communication.
2) The essence of m
UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE ADELPHI SYLLABUS
MRKT 605 9040 INTERNATIONAL
MARKETING MANAGEMENT (2165) MRKT605
Summer 2016 Section 9040 3 Credits 05/16/2016 to 08/07/2016
Guang Yang Guang.Yang@faculty.umuc.edu
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers
1) Generally speaking, which of the following statements is true concerning product attributes?
A) Intangible product attributes are more important than