MKTG 331
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MKTG 331 Intro. to Marketing

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  • 8 pages Research Study
    • Research Study
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • TableofContents ExecutiveSummary CompanyDescription IBM was incorporated in 1911, they started a major producer of punch card tabulating machines. By 1930 they built a series of calculators called the 600s. In 1944 IBM co-found the Mar 1 computer. The MAR
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    Research Study

  • 13 pages MKTG331 Final Exam
    • MKTG331 Final Exam
    • Morgan
    • Intro. to Marketing
    • MKTG 331 - Spring 2012
    • Marketing 331 Principles of Marketing Test Bank Replacement 1. _ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. a. Management b. Economics c
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    MKTG331 Final Exam

  • 4 pages MRKTG EXAM 2 REVEIW[1]
    • MRKTG EXAM 2 REVEIW[1]
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Fall 2011
    • MARKETING (MKTG331) EXAM REVIEW questions and answers 1. What percentage of world trade involves countertrade? 15-20% 2. The four largest importers of U.S. goods and services are CANADA, CHINIA, MEXICO, AND JAPAN. 3. The practice of shielding one or more
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    MRKTG EXAM 2 REVEIW[1]

  • 1 pages Company Description
    • Company Description
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Company Description IBM was incorporated in 1911, they started a major producer of punch card tabulating machines. By 1930 they built a series of calculators called the 600s. In 1944 IBM co-found the Mar 1 computer. The MAR1 was the first to compute long
    • Register Now

    Company Description

  • 1 pages Customer Analysis
    • Customer Analysis
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Customer Analysis IBM targets consumers that have medium to large companies in all business sectors. Some of the things they sell to these companies are: servers, mainframe hardware, related hardware products, system, productivity software, and IT service
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    Customer Analysis

  • 3 pages Exam 2 Study Guide
    • Exam 2 Study Guide
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • What are laws? Laws are societys values and standards that are enforceable in the courts. What is culture? Societal Values and Attitudes; that are relative and affect ethical and legal relationships What is a business culture? What should result after an
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    Exam 2 Study Guide

  • 5 pages TEAM PROJECT GUIDELINES AND GRADING RUBRIC MKTG 331.004
    • TEAM PROJECT GUIDELINES AND GRADING RUBRIC MKTG 331.004
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • TEAM PROJECT Description of Team Project Completed projects are due at the end of the semester (see course outline for due date). Any students not handing in a marketing plan by this date will receive a failing grade of 0 for that paper. Marketing plans m
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    TEAM PROJECT GUIDELINES AND GRADING RUBRIC MKTG 331.004

  • 34 pages 3
    • 3
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Global Marketing Warren J. Keegan Mark C. Green Social & Cultural Environments Chapter 4 Task of Global Marketers Study and understand the cultures of countries in which they will be doing business Definitions and scope of culture Theories of cross-cul
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    3

  • 1 pages Disney Learns
    • Disney Learns
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Username: Haiyan HuBook: Global Marketing. Seventh Edition. No part of any book may be reproduced or transmitted in any form by any means without the publishers prior written permission. Use (other than pursuant to the qualied fair use privilege) in viola
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    Disney Learns

  • 11 pages mp
    • mp
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Monsanto Marketing Plan Marketing 331 Principles of Marketing Section.W01 Amber Johnson Jacqueom Brown Professor Zuniga Morgan State University Fall, 2016 Table of Content Executive Summary 3 Company Description 4 Strategic Focus and Plan 4 Mission, Goals
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    mp

  • 15 pages Monsanto Marketing Plan
    • Monsanto Marketing Plan
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Monsanto Marketing Plan Amber Johnson Jacqueom Brown Julie Webb Monsanto Company Founded in 1901 by John F. Queeny Headquarters:St. Louis, Missouri, United States Globally 21,183 employees 404 facilities in 66 countries United States (10,277 employe
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    Monsanto Marketing Plan

  • 1 pages Evaluation
    • Evaluation
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Evaluation Comparing actual sales with the targeted values set in the plan and taking appropriate actions. IBM has been effective in reaching targeted sales, because they directed their products at consumers successfully and the collected a substantial pr
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    Evaluation

  • 8 pages Industry Analysis
    • Industry Analysis
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • 1). INTRODUCTION IBM one of the leading brands of the Information Technology industry which is basically related to computing, having its arm spreads to almost all dimension of technology weather it is about gadget or the software. IBM is the world's larg
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    Industry Analysis

  • 2 pages Market Product Focus IBM
    • Market Product Focus IBM
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Market Product Focus IBM's focus on accessibility encompasses our roles as a developer and manufacturer of Information Technology (IT) products, a service provider in the IT industry, a buyer of components, products and services and an employer looking to
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    Market Product Focus IBM

  • 6 pages MKTG 331.004 Principles of Marketing Professor Miguel Angel Zúñiga Spring 2013 Syllabus(1)

    MKTG 331.004 Principles of Marketing Professor Miguel Angel Zúñiga Spring 2013 Syllabus(1)

  • 1 pages Organizational Structure
    • Organizational Structure
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Organizational Structure IBM, or International Business Machines, is the 18th largest firm in the United States and the 33rd largest globally. With nearly half a million employees worldwide, IBM has an organizational structure that is highly complex, and
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    Organizational Structure

  • 8 pages EXAM 5 Final Exam Chapters 1-5, 7-10, 12, 17, 18
    • EXAM 5 Final Exam Chapters 1-5, 7-10, 12, 17, 18
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Review MKTG 331.004 EXAM 5 Final Exam Chapters 1-5, 7-10, 12, 17, 18 1. What is marketing? Know how to define and the application of this concept in marketing. Marketing is the activity for creating, communicating, delivering, and exchanging offerings tha
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    EXAM 5 Final Exam Chapters 1-5, 7-10, 12, 17, 18

  • 4 pages REVIEW EXAM 4 MKTG 331 Chapters 12, 17, 18
    • REVIEW EXAM 4 MKTG 331 Chapters 12, 17, 18
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • REVIEW EXAM 4 MKTG 331 Chapters 12, 17, 18 NOTE: Several questions will be asked about services, the communication process and the various types of advertisement and their properties. 1. Services Services are the intangible activities or benefits that an
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    REVIEW EXAM 4 MKTG 331 Chapters 12, 17, 18

  • 2 pages IBM Stategic Focus & Plan
    • IBM Stategic Focus & Plan
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • STRATEGIC FOCUS & PLAN 1. Strategic Focus and Plan a. Sets the strategic direction for the entire company a.i. Mission (yellow) a.ii. Goals (Blue) a.iii. Core competency/sustainable competitive advantage (Green) IBM's focus on accessibility encompasses ou
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    IBM Stategic Focus & Plan

  • 2 pages Competition Analysis
    • Competition Analysis
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Competition Analysis IBM has been in competition it a number of IT companies. Some of these companies include Hewlard Packard, Microsoft Corporation, Lenovo, Apple, and others. Hewlard Packard, is a prominent brand and they are the worlds largest technolo
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    Competition Analysis

  • 2 pages Customer Experience & Marketing Strategy IBM
    • Customer Experience & Marketing Strategy IBM
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Customer Experience & Market Strategy Assess, analyze and build strategies for your customers to address markets, marketing, sales, service and online interactions Overview In a massively interconnected world, businesses are prioritizing customer intimacy
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    Customer Experience & Marketing Strategy IBM

  • 3 pages IBM MISSION STATEMENT
    • IBM MISSION STATEMENT
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • IBM MISSION STATEMENT Our Values at Work on being an IBMer Business value, and a company's values We've been spending a great deal of time thinking, debating and determining the fundamentals of this company. It has been important to do so. When IBMers hav
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    IBM MISSION STATEMENT

  • 4 pages Five Steps to an Industry Analysis
    • Five Steps to an Industry Analysis
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2013
    • Five Steps to an Industry Analysis Example: Retail Shoe Store located in St. Louis, Missouri STEP 1: FIND THE SIC AND NAICS CODES [SIC - Standard Industrial Classifications for Windows NAICS - North American Industry Classification System] The first order
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    Five Steps to an Industry Analysis

  • 8 pages group project updated
    • group project updated
    • Morgan
    • Principle of Marketing
    • MKTG 331 - Spring 2011
    • Market Factors The video gaming industry is a growing market due to consumer trends and technological advances. Originating in the late 1970s, the video gaming industry has emerged to be one of the fastest growing industries in America. In the article, Vi
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    group project updated

Intro. to Marketing Questions & Answers

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    • Profile picture
    Jun 14, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this class because it is really helpful and insightful. You really learn and grasp the principles of Marketing

    Course highlights:

    I learn how the steps and process of Marketing. I also learned how small and big business marketed and the different strategies used.

    Hours per week:

    6-8 hours

    Advice for students:

    To always study and take notes

    • Winter 2016
    • Dr.MiguelAngelZúñiga
    • Yes
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