Introduction to Business
Prof. Parag Mahulikar
A Customer is the most important visitor on
our premises.He is not dependent on us.
We are dependent on him.He is not an
interruption on our work.He is the purpose
of it. He is not a
It answers questions as what ,why, or
how much ; but it cant answer how
It involves small samples of consumers which
are not necessarily representative of larger
MCQs on Research Design, Exploratory Research, and Qualitative
a. should be relevant to the decision problem.
b. should use economical procedures.
c. are standardized into three formats.
d. a and b.
e. a, b, and c.
Which of the
Cricket Builds Brands
1987 Cricket World Cup
What he got?
Cricket following Indian Population
Twitter using Indian Population
Kohli Brand Value
In a descriptive study, the researcher should delay data collection until
a. he has made clear judgments with respect to the questions of who, what, when,
where, why and how of descriptive research.
b. he has made a clear determina
STAGES IN RESEARCH
The Research Process and Problem Formulation
Which of the following is FALSE?
a. A company's philosophy of how marketing research fits into its marketing plan
determines its program strategy for marketing research.
b. The design of individual studies t
Questionnaires and Data Collection Forms
a. is a relatively easy task for most researchers.
b. is more an art than a science, although general guidelines do exist.
c. proceeds in a step-by-step manner from beginning to completion.
Analytical Financial Statements
(As at )
I. EQUITY AND LIABILITIES
1. Shareholders funds
a. Share capital
b. Reserves and surplus
c. Money received against share warrants
2. Share application money pending allotment
It is a formalized design of collection of data
by Prof. H. Gale
It was a psychological
investigation of advertising
as to why and what
induces people to buy?
( CSR )
WHAT IS CSR ?
IT IS ALSO CALLED AS CORPORATE RESPONSIBILITY ,
CORPORATE CITIZENSHIP , CORPORATE COMMUNITY
ENGAGEMENT , CORPORATE COMMUNITY INVOLVEMENT ,
COMMUNITY RELATIONS .
CSR IS NOT ONLY ABOUT ENVIRONMENT BUT AL
Deontological, Teleological and Situational Ethics
Posted on May 14, 2013by priyanka92
Ethics is a branch of philosophy dealing with right and wrong.
The term deontological comes from greek word deon meaning duty.
This approach to eth
EMOTIONAL INTELLIGENCEBY DANIEL GOLEMAN
Daniel Golemon was born in 1946
In 1995 he published his best selling book
Emotional Intelligence: Why It Matters
More Than IQ
In the year 1997 he founded Consortium
for research on EI at Rutgers University.
What is ge-matrix?
It is a strategy tool that offers
systematic approach for multi business corporations
to identify market position and profitability
and further prioritize its investments amon
CONCEPT OF ETHICS
Ethics is derived from a
Greek word Ethos
meaning character, and
deals with the set of
moral beliefs and
actions for an individual
or an entity
TYPES OF ETHICS
PERSONAL ETHICS-It refer to a
persons personal or self-created values
WHAT IS BRAINSTORMING?
A group problem-solving technique that involves the
spontaneous contribution of ideas from all members of the group
It also means mulling over of ideas by one or more individuals
in an attempt to devise or find a sol
the practice of thinking or making decisions as
a group, resulting typically in unchallenged,
poor-quality decision-making. the practice of
thinking or making decisions as a group,
resulting typically in unchalle
- Prachi Pandey PG B 93
Henri Fayol (1841-1925)
Started as a Mining Engineer
1872- appointed as a director of a group of mines
1950s- General and Industrial management published; gaine
General electric matrix
Sayli Khanolkar (79 )
Anirudha Maske (85)
GE Matrix (Understanding the
Factors of business strength
Factors of market attractiveness
How to use this tool?
BCG matrix (growthshare matrix) is a chart that was created by Bruce D.Henderson for the Boston Consulting
Group in 1970 to help corporations to analyze their product lines.
BCG is a four cell matrix
How GE matrix better than BCG matrix?
Kanishka Dasgupta 12
Jinay Maniar 28
Harsh Joshi 25
Benchmarking is the process of measuring an organization's internal processes,
then identifying, understanding, and adapting outstanding practices fro
Whats a brand?
Branding originally used to differentiate tangible products
Employer branding less known type of branding
Employer branding - Differentiates a firms characteristics as
an employer from those of its competi
Henry Gantt (1861-1919)
LIFE AND CAREER
born into a family of prosperous farmers in Maryland in 1861.
He graduated from Johns Hopkins College and was a teacher before
becoming a draughtsman in 1884 and qualifying as a mechanical
MADE BY : RADHIKA SABOO (103)
SNEHAL PATIL (96)
PRATHAMESH PARAB (94)
Stigma associated with the term Follower- Always be a leader ,
never a Follower!
WHY TEAMS CANT DECIDE?
WHAT IS A TEAM
Group of people with a full set of complementary skills required to
complete a task, job, or project
Operate with a high degree of interdependence
Share authority and responsibility for self-manageme
A process by which individuals organize and intercept their
sensory impression in order to give meaning to their environment.
Perceiving the World