Poll: Celebrity Endorsements Don't Work.
Don't Tell Angelina
Follow Comments Following Comments Unfollow Comments
Adweek/Harris Interactive recently conducted a poll
about celebrity endorsements in advertising, and at first blush, the results
INTERNAL INFLUENCES - LIFESTYLE
Lifestyle is a common word to explain complicated
Lifestyle is a way to segment people into groups
based on three things: opinions, attitudes and
Lifestyle means the way
BUY - PHASES IN THE INDUSTRIAL BUYING-DECISION PROCESS.
Buying is an organizational-decision making process. There are eight phases (or stages)
in the buying decision process, indicating the logical sequence of activities
1. Recognition of a problem or ne
The Reference Group one looks at are:
Acceptance BasedInvolving Recurring Purchases e.g. actresses advertising
shampoos, hair Colours, Soaps, etc.
Wisdom BasedInvolving High Involvement products
Experience Based When one goes into a new Field altogether.
COMPLEX BUYING BEHAVIOR
Consumers undertake complex buying behavior when they are highly involved in a purchase
and perceive significant differences among brands.
Consumers may be highly involved when the product is expensive, risky, purchased
How Many Salesmen
" Do You Need?
By Walter I. Semlow
For all our progress in developing total mar-
keting concepts and ways of integrating and co-
ordinating the elements of the marketing mix,
the practical marketing manager still faces some
PROFILE OF RURAL MARKETING
Definition of Rural Marketing
According to National Commission on Agriculture Rural marketing is a process
which starts with a decision to produce a salable farm commodity and it involves
all the aspects of market system, and in
Some marketers believe we choose products that express our
Personality is defined as the thoughts, emotions, intentions and
behavior that people express as they move through their
Personality is unique to individua