Branding helps in defining who or the product is- its identity in the market.
Amul had long ago made its place in the consumers mind and heart. Most
importantly it is still maintaining the iconic brands name. Amul is known for
its milk and butter
Cigar World is a company designed to offer 'The Fine Cigar,' a cigar of the highest quality at a
low and affordable price. This flagship product, which will be launched at the Retailers Tobacco
Dealers of America (RTDA) in Las Vegas, wil
[SOUND] Once we have formulated the hypotheses, then we can gather data, and
after that we can start analyzing. Conducting an experiment goes back to
the principles we discussed in the earlier course about how to produce data and
conduct sample studies. H
Chapter 7: The Distribution of
The Distribution of Sample Means
In Chapter 7 we extend the concepts of zscores and probability to samples of more
than one score.
We will compute z-scores and find
probabilities for sample means.
See discussions, stats, and author profiles for this publication at: https:/www.researchgate.net/publication/264197289
Service quality gap analysis of automobile service
Article March 2013
Name: MG condom
Reason: Force=MG (mass x Gravitational force)
- When FORCE is with you no need to worry
- Force will also ensure FORCE of a partner during the enjoyment period of two. Which will
ensure the target audience is Corporate
Source: Dr. Alan Erera, Georgia Institute of Technology
An individual or firm that sends freight. A freight originator.
An individual or firm to whom freight is shipped. A freight receiver.
A firm tha
Operations management designs, operates, and improves productive systemssystems for getting work done.
Operations managers are found in banks, hospitals, factories, and government. They design systems, ensure quality,
produce products, and deliver service
Following are the marks secured by 50 candidates in SCM examination (Out of
Prepare Frequency Distribution, Cumulative Frequency distribution by
classification the above data in intervals 0-10, 10-20 so on.
MBA SEM 1
Product is anything that can be offered to a
market to satisfy a want or a need including
physical goods and services , experiences,
SESSION 1: WHAT IS MARKETING?
Its all about creating, generating & maintaining demand for a product. Its is very important to maintain
the Brand value of the product and the organization throughout.
SESSION 2: VALUE
The following is the value propositionT
ANALYZING BUSINESS MARKETS
THE AMUL MODEL
Establishment of a direct linkage between milk producers and consumers by
Milk Producers (farmers) control procurement, processing and marketing
Amul Preferred Outlet
The product mix of Amul includes Milk, Bread Spreads, Cheese, Dahi, Ghee, Mithai ,Ice-Cream,Paneer
GHEE MITHAI ICECREAM PANEER BEVERAGES
It includes product mix, product line and product
THE MARKETING MIX
The above diagram illustrates the 4Ps of marketing that a marketer adopts
to plan the communication of a brand or product.
Amul has a very strong product portfolio. It comprises ma
is the act of designing
a companys offering and image
to occupy a distinctive place in
the minds of the target market.
Examples of positioning :
design, or a combination of them
intended to identify, the goods or
services of one seller, or group of
sellers, and to differentiate them
from those of competitors
BRANDING is endowing prod
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over Rs 7,806.4 Crore
& Market Capitalisation of US $5 Billion. Building on a legacy of quality and experience of over 131 years,
Dabur operates in key consumer products cate
MARKETING CHANNELS AND
interdependent organizations participating
in the process of making a product or
service available for use or consumption
marketing channel syst
MARKETING STRATEGY AND
THE COMMUNICATION PROCESS
NEW PRODUCT OPTIONS
Make (organic growth) or Buy
TYPES OF NEW PRODUCTS :
New to the world Product
Minor Improvements/ revisions in existing
CHALLENGES IN NPD
The Innovation Imperative :
- In todays rapidly changing times o
MBA SEM 1 MARKETING MANAGEMENT
Why it is important to
consumer decision of buying any
product is affected by many factors.
To understand the needs of your
consumer if you know which segment it
belongs to ,it helps
Developing Communication Strategy
Advantages and Disadvantages of Different Types of Media
Different media have different strengths, weaknesses, drawbacks, advantages and costs.
An effective communication strategy usually uses a mix of at least 2 or 3 d
Participants in business buying process
Stages in buying Process
buying is the decision
making process by which formal
organizations establish the need for
Quality Assurance/Management in I.T.
Roll No.: 33703
Findings and Conclusions.16
Recommendations for further action