A STUDY ON CONSUMER
MUTUAL FUNDS AND HOW
THEY CAN BE MARKETED
-PROJECT FOR CONSUMER BEHAVIOUR
Submitted BySatyam Barsaiyan FT172074
Srinivas Tumbali FT172090
Akanksha Ahuja FT173008
Lahari G.V.S.S FT173049
Nisha Jaiswal FT173057
Key Issues and interpretations
CB Section 2
GlaxoSmithKline(GSK) is a major healthcare company formed after a merger of two major
organisations: Glaxo Wellcome and Smithkline Beecham. In India G
Paperboat : the underdog!
CB Section 2
Paper Boat is a brand of non-carbonated drinks promoted by Hector Beverages, which is
situated in Bangalore, India. It started with initial capital of just
Give it up.
LPG anti-subsidy campaign
CB Section 2
Household LPG Consumption:
Utilization of LPG in the nation was around 18 million tons (MMT) amid budgetary year 2014-15 (MoPNG
2015). Out of the aggregate L
I can learn more about my blind area
I can expose and share the hidden area
I can explore my area of unknown activity
Joseph Luft and Harrington Ingham
Cognitive biases are psychological phenomena that
Whom to hire?
Where to hire?
When to hire?
Learning and Development
Accomodators involve themselves fully and
without bias in new experiences. They
enjoy the here and now and are happy to
be dominated by immediate experiences.
They are open-minded, not sceptical, and
this tends to make them enthus
Human Resource Management:
A Study of its Evolution
Evolution of HRM
Stage 1: The Pre-Industrialization Era (1400- late 1700s)
Cessation of feudalism and beginning of the free employment
STEPS OF BEI
. To develop satisfactory initial rapport with the interviewee
. To set clear expectations about the process and scope of the interviewing
. To reduce the anxiety of the inte
Increased sales of
(ie products or
What do we measure
Orders job descriptions from highest to lowest based
on a global definition of relative value or contribution
to the organizations success
Simple, fast, and easy to understand and explain
Initially, the least expensi
MANAGING ONESELF AND
FOCUS ON YOUR STRENGTH
HOW DO I PERFORM- READING OR LISTENING, WRITING
OR TALKING, WITH PEOPLE OR ALONE, WORK UNDER OR
WITHOUT STRESS, SMALL OR LARGE ORGANIZATIONS
WHAT ARE MY VALUES- DO THEY MATCH WITH M
Pay for Performance
What Behaviors Do Employers Care About?
How do we get good employment prospects to join our company?
How do we retain these good employees once they join?
How do we get employees to develop skills for current and future
We are in 2002- Facts
Haley Burroughs: Formed in 1930s by 2 engineers with intellectual bent. Diversified
technology company. Market leader in hardware, software and services, Revenue
$50 bn in the last four quarters. Present in 50 countries. 50000 p