A designers job is to catch attention and provide a pattern that stimulates
the viewer by offering some visual satisfaction.
Emphasis by Contrast
Emphasis by isolation
Emphasis by placement
Degree of Emp
The presentation of a unified image, is perhaps as close to a rule as art
The artistic skill of organization (or design) produces a unified pattern.
Ways to Achieve Unity
The ability to recognize and understand ideas
conveyed through visible actions or images.
(Merriam Websters Collegiate Dictionary)
Visual Literacy relates to the ability to
understand and use images.
What is graphic representation?
In assessing visual balance, we always assume centre vertical axis and
usually expect to see some kind of equal visual weight distribution on either
side. This axis functions as a fulcrum on the scale or see-saw, and the two
sides should achieve a
Scale and proportions are similar terms with a slightly different emphasis.
Big or small remains meaningless unless we have some standard of
Proportion refers to relative size, size measured against other elements or
Every artist expresses his or her personal world views and values through their work.
The art critic, on the other hand, is not the artist's promoter, but is the arbitrator who
facilitates healthy debate between art and its audience.
Illusion of Motion
Charles M. Schulz 1968
What they share in common is the basic aim in portraying a feeling of movement by showing a
series of images that imply motion and passage of time between episodes.
Illusion of Motion
Color is the perceptual characteristic of light described by a color name. Specifically, color is light, and light is composed of
many colorsthose we see are the colors of the visual spectrum: red, orange, yellow, green, bl
Rhythm is the basic characteristics of the nature. The successive
pattern of the seasons, of day and night, of the tides, and even the
movement of the planets in the universe all exhibits a regular rhythm.
Musical beats, poetry, dance, movements di
What is Graphic Design
A process of Visual Communication
Organizing series of elements textual and visual
Aim is to simplify
(complex ideas in to simple forms)
Not just to create graphic forms but to c