The Social Impact of Advertising
In the Pharmaceutical Industry
The pharmaceutical industry is one of the most highly regulated and scrutinized industries
globally. Pharmaceutical manufacturers are for-profit companies whose primary mission is to
The Marketing Game: What is It?
A living case, where you learn about a situation,
evaluate opportunities, develop a strategy, and make
marketing plan decisions.
In which you get regular feedback, in a report that
summarizes your marketing
Plans are nothing, planning is everything
My initial interpretation of this quote was that it makes perfect sense. Plans, at a basic level,
encompass a specific objective. Whether the plan is personal or business oriented, without the
proper planning and
It takes a lot to move an elaborate stage performance like Cirque de Soleil, Big Apple
Circus, or a rock band like U2 or Lady Gaga from one location to another while on tour.
Choose a touring performance that interests you (music group, theatre performanc
Visit the U.S. Census Bureau and access the Population section of the Statistical Abstract.
Look at the current distribution of the population by age, gender, and race AND at the
projections for this distribution 20 years from now. Prepare a report summar
Some companies are broadening their markets by updating classic products to appeal to
younger peoples tastes and preferences. What primary and secondary market information
would you want to have if you were planning to reinvigorate an established brand in
I struggled with this assignment at first. I believe it took me a few turns to understand the functionality of the game as well as my
marketing approach. I unfortunately chose to focus on one target market and designed a backpack just
Discussion Five to be completed September 23-24, 2013
Visit at least three online coupon sites [such as Valpak.com, smartsource.com, couponmom.com,
groupon.com]. Summarize what your learned and give your overall impression of online
coupons. Do you ever u