MARKETING CLASS NOTES
Everything uses marketing, even prisons
Word of mouth is part of marketing communication
The impression the business makes is part of marketing
o police going to schools to talk about safety ( PR and marketing)
SME 2012 Managing Information Technology and Systems
Practice Questions for Gourmet Catering Database
The questions below are based on a fictitious catering companys database. The following points highlight the key business requirements for
SESSION 23: COURSE WRAP-UP
AND FINAL EXAM REVIEW
Course Wrap: What you know now
that you didnt know when you
arrived in January!
Babson IT Concentration
Surveys: Faculty and Inbound
Marketing Group Project Peer
How Companies Learn Your Secrets Charles Duhigg, The New York Times Magazine, Feb 2012.
-Chunking: Chunking, in psychology, is a phenomenon whereby individuals group responses
when performing a memory task. Tests where individuals can demonstrate "
SME: Marketing Foundations
212 Malloy Hall
Department of Marketing, Babson College,
Babson Park, MA
(781) 239-6441, e-mail: firstname.lastname@example.org
Ms. Christine Carr or Ms. Shannon Harper (Administr
segmentation, targeting, and
LO 9-1 Outline the different methods of segmenting a
LO 9-2 Describe how firms determine whether a
segment is attractive and therefore worth
LO 9-3 Articulate
developing new products
LO 12-1 Identify the reasons firms create new
LO 12-2 Describe the different groups of adopters
articulated by the diffusion of innovation
LO 12-3 Describe the various stage
pricing concepts for establishing value
LO 14-1 List the four pricing orientations.
LO 14-2 Explain the relationship between price and quantity sold.
LO 14-3 Explain price elasticity.
LO 14-4 Describe how to calcu
Course at a Glance
Subject to Change
Session # Day
19-Jan IT Enabled Process Innovation
21-Jan Overview of
MARKETING FINAL EXAM REVIEW
What is innovation?
Why is it important for companies/brands to innovate?
What is the diffusion of innovation? Understand each stage of the diffusion of innovation curve.
What is the process for developing new pr
MARKETING MIDTERM REVIEW
What is marketing?
How has marketing evolved (production era, sales era, marketing era, value era)?
Why is marketing important?
What is the role of marketing in organizations?
How do marketers create value for a produc
overview of marketing
What is Marketing?
Marketing is an organizational function and
a set of processes for creating, capturing,
communicating, and delivering value to
customers and for managing cu
Sunday, February 28, 2016
What is Marketing?
: Organizational function and a set of processes for creating, capturing, communication, and delivering
value to customers and for managing customer relations in ways that benefit the
1. Data Visualization
Data visualization best practices (e.g. chart types and use of color)
a. Were faster when we can see data
i. Bar Charts: Comparing values
ii. Scatter plot: Exploring relationships
iii. Treemaps: Relative Proportions
iv. Line Chart:
SME 2012 Final Exam Topics and Study Materials
1. Data Visualization
Why data visualization?
65% of people are visual learners
Data is faster to interpret when visualized
Tableau data visualization
Line chart (timeline)
Map chart (frequency by g
System process that has inputs and outputs (in the form of data or information)
Information Technology technology components of an information system
Computer-Based Information Systems
Data items elementary district of things that are recorded b
MARKETING NOTES: POST MIDTERM
Price that we charge for like consumers and buyers is the same price if they are buying
under the same condition one pricing policy
Flexible price policy- same buyers, but charge diff price
Price- the amount of $ we
Marketing Midterm Essay Study Guide
Possible Essay Topic #1: Marketing Strategy
1. Marketing Mix
a. 4 Ps (Product, Price, Place, Promotion)
b. 4 Cs (Choice, Cost, Conveyance, Communication)
2. Target Market
a. Those whom a business chooses to serve (i.e.
Marketing Final 2010
1. Explain the significance of the classification of consumer goods. Include in your discussion, among
other things, the full meaning of the term product, the various branding policies available to the
marketer, and the implications f
Marketing Final Exam Study Guide
Chapter 6: The Five Cs of Pricing
Pricing a considerable amount of trial and error goes into determining pricing and the extent to
which we practice our strategy impacts price effectiveness and sensitivity.
1. Costs associ
Marketing Midterm Study Guide
Chapter 1: What Is Marketing?
Marketing activities, processes, programs, and institutions that deliver benefits, value, and
satisfaction to target markets. Essentially, everything that takes place between the consumer
Water bottle & laptop sleeve
Wide padded straps
Rounded top model
$90 was reasonable for urabn commuters
Price, in combunation wi
LO 10-1 Identify the five steps in the marketing
LO 10-2 Describe the various secondary data
LO 10-3 Describe the various primary data collection
LO 10-4 Summar
overview of marketing
LO 1-1 Define the role of marketing in organizations.
LO 1-2 Describe how marketers create value for a
product or service.
LO 1-3 Understand why marketing is important,
both within and outside the
the marketing environment
LO 5-1 Outline how customers, the company,
competitors, and corporate partners affect
LO 5-2 Explain why marketers must consider their
macroenvironment when they
LO 6-1 Articulate the steps in the consumer buying
LO 6-2 Describe the difference between functional and
LO 6-3 Describe factors that affect information search.
LO 6-4 Dis
A session is a group of interactions that take place on
your website within a given time frame. For example a
single session can contain multiple screen or page
views, events, social interactions, and ecommerce
social and mobile marketing
LO 3-1 Describe the 4E framework of social media
LO 3-2 Understand the types of social media.
LO 3-3 Understand the types of mobile applications.
LO 3-4 Recognize and understand
1. Go to http:/studentportal.babson.edu/ and
click on Services >Technology Support>
Click on SPSS
Click Install Application (you must be on campus) and run the