This class was tough.
It was by far the best course I took both in undergrad and grad school. It really got me thinking in a different way; can't help but analyze everything through a branding perspective. Without a doubt a must-take!
Analytical skills got sharpened Teaches you the how and why of things Gets you thinking on a new level
Hours per week:
Advice for students:
Always come prepared to class. It is important to read the cases before hand so that you can understand and follow the class discussions