TECHNOLOGY AND OPERATIONS
Using the table.
Critical Path Method
What is Project Management?
Project: a series of related jobs usually
directed toward some major output
For the exclusive use of K. Haskins, 2015.
Arnoud De Meyer, Christoph H. Loch & Michael T. Pich
Variation to Chaos
Please note that gray areas reflect artwork tha
Chapt. 5: Analyzing the Marketing Environment
Marketing Environment Analysis Framework
Successfully Leveraging Company Capabilities
o Core Competency
o Existing knowledge, facilities, patents, etc.
o New markets, new products, etc.
Chapt. 1: What is Marketing?
Marketing is an organizational function and a set of processes for creating, capturing,
communicating, and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its sta
Chapt. 3: Social and Mobile Marketing
4E Framework for Social Media
o Excite the Customer
Offer must be relevant to its targeted customer
Relevancy can be achieved by providing personalized offers
o Educate the Customer
Products value proposition and o
o Step 1: Define the business mission and objectives
Mission Statement-a broad description of a firms objectives and the scope
of activities it plans to undertake, attempts to answer two main questions:
What type of business are we? and What do we need t
Technological Advances-has impacted every aspect of marketing
o New products
o New forms of communication
o New retail channels
o Foreign currency fluctuations
o Combined with inflation and interest rates affect firms ability to market
Involvement and Consumer Buying Decisions
o Develops strong attitudes and purchase intentions
o A firms target market(s)
o A related marketing mix
o The bases on which the firm plans to build a sustainable competitive advantage
Sustainable Competitive Advantage-an advantage over the competition that is not easily
o Culture-the shared meanings, beliefs, morals, values, and customs of a
group of people
Country culture-the visible nuances of a countrys culture, such as
artifacts, behavior, dress, symbols, physical settings, ceremonies,
language differences, colors
o Media sharing sites (ie. YouTube, Instagram, Flickr)
Highlight how consumers can experience
Encourage consumers to engage
o Thought sharing sites
Going Mobile and Social
Factors Influencing the Customer Decision Process
o Psychological factors
o Situational factors
IT FINAL REVIEW
Inbound Marketing SEO
Keywords & Keyword Placement
Organic research: comes from own keywords
Paid: sponsored google ads etc
Dont chase after Googles algorithm, chase after your best interpretation of what users want, because thats
Chapter 12-New Product Development
Innovation: the process by which ideas are transformed into new offerings, including products, services,
processes, and branding concepts that will help firms grow.
Why do we need innovations?
Changing needs: firms can
Chapter 1: Introduction to Marketing
Marketing: the activity, set of institutions, and processes for creating, communicating, delivering and exchanging
offerings that have value for customers, clients, partners, and society at large.
IT MIDTERM REVIEW
INTRODUCTION TO IT
Digital Innovation and Transformation
proper when there is strong focus on
customer value and experience
Digitally connects with consumers and drivers
And provides a VALUE P
Q U E S T I ON 1
1. Factory Company makes two products, X and Z. X is being introduced this period, whereas Z has been in
production for 2 years. For the period about to begin, 1,000 units of each product are to be manufactured.
Assume that the only relev
A job-order cost system uses a predetermined factory overhead rate based on expected
volume and expected fixed cost. At the end of the year, underapplied overhead might be
explained by which of the following situations?
(Not a repeat question.) Fisher, Inc. recently lost a portion of its records in an office fire.
The following information was salvaged from the accounting records.
Cost of goods sold
Work in process inventory, January 1, 2007
Work in process in
Under the balanced scorecard concept developed by Kaplan and Norton, employee
satisfaction and retention are measures used under which of the following perspectives?
Learning and growth
20. Award: 3.33 out of 3.33 points
0, The Oprah Magazine, is the only magazine in that particular line. If Oprah decided to publish spinoff magazines,
she would be increasing the product line
The total numb
Award: 3.33 out of 3.33 points
The video mentions how Thermos considers "how you see yourself when segmenting its market. In psychographic
terms, "how you see yourself" is called
O a VALS group
Award: 3.33 out of 3.33 points
The rst step in developing for the Coffee Collective would be to develop positive brand awareness
and an association of the brand in consumers' minds to give the brand an identity.
0 brand names
0 brand imagery
23. Award: 3.33 out of 3.33 points
Oprah takes control of her companies and carefully manages her brand to ensure an appealing image. She actively
develops her products and their production. In brand ownership terms, "Oprah Winfrey'I is a
O privatelabel b
12. Award: 3.33 out of 3.33 points
Which of the following positioning approaches was the focus of Volvo's objective to augment its safety image with
better driving performance and excitement?
o. Positioning based on product attributes
O Positioning based