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GB 214 Marketing

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    • Profile picture
    Jul 19, 2016
    | Would recommend.

    This class was tough.

    Course Overview:

    i would recommend this course because it is critical to your understanding of other required courses at Bentley. It will help you comprehend business and the jargon that comes with it. Taking the course will also make you feel smarter because you will understand top-level businessmen and women when they talk about financials and ratios.

    Course highlights:

    One big highlight was learning how companies can earn more revenues by simply improving their image and branding. if a company is well know, it will make more money. Additionally, another highlight was learning about different types of markets and how to target each market individually to ensure you are being well-received by the market.

    Hours per week:

    6-8 hours

    Advice for students:

    I would advise any student taking this course to take notes, read and reread notes and to memorize all vocabulary terms and learn how to use those terms when discussing a company and its success and strategies.

    • Fall 2015
    • CharleenO'Brien
    • Yes
    • Group Projects Meetings Outside of Class Requires Lots of Research

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