Content And Commerce: The Odd Couple
Or The Power Couple?
by Stephen Powers and Peter Sheldon, November 19, 2013
Content And Commerce Systems Show An Increased Overlap In
What Makes Them Click: Empirical Analysis of Consumer Demand
for Search Advertising
July 11, 2014
We study users responses to sponsored-search advertising using consumer-level data from
Microsofts Live AdCenter dis
Jenkinson A (1994) Beyond Segmentation. Journal of Targeting, Measurement and Analysis for Marketing,
Volume Three. Number One. Henry Stewart Publications, London.
Dl: M A R C H ,t 9 9 4
The Agile Business Analyst
By: Mike Cottmeyer, V. Lee Henson
Rapidly changing market conditions are requiring companies to shorten delivery cycles
and become more responsive to customer expectations. Agile developmen
Know Your Buyer:
A predictive approach to understand
online buyers behavior
By Sandip Pal
Happiest Minds, Analytics Practice
Happiest Minds Technologies Pvt. Ltd. All Rights Reserved
Retail and E-commerce are one of the first industries that
Use a realistic name. Dont use names of colleagues.
What type of persona is it. Describe the most prominent differentiator.
Capture the essence to one or two points that could come out of the personas own
Just sketch ion!
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The Psychology of
Understanding your users is key to engaging them
What is UX?
Whys it important?
Well, to put it plainly, user experience is
(you guessed it!) the experience that a
user has when interacting with your