1. The Zinger Company manufactures and sells a line of sewing machines. Monthly
demand for one its most popular models is given by the following relationship:
Q = 400 0.5P
An Marketing: Introduction, 11e (Armstrong) Chapter 4 Managing Marketing Information to Gain Customer
1) Which of the following demonstrates the real value of a company's marketing research and information
A) the amount of data it generat
Chapter 5 Review Questions
R1. What is the purpose of a foreign key?
Foreign keys are key attributes of an object that are posted into another object
table. The sole purpose of foreign keys is to link tables so the tables can be used
collectively to store
Chapter 2 Multiple Choice Questions (correct answers are highlighted)
Which of the following is true about script patterns?
A) Script patterns are sequence of events that occur in combination with each other.
B) Script patterns focus on objects and rel
Chapter 1 Review Questions
R1. Describe the purpose of accounting and enterprise systems.
The purpose of accounting and enterprise systems is to tell the economic story of
the enterprise to be able to describe who, what, where, when, why, and how
= Liabilities + Net Assets (Fund
balance is a residual just like owners
double-entry system is utilized
A reporting entity consists of:
Chapter 6 Review Questions
R1. Give three examples of different types of revenue cycles.
Selling products, wherein title to the products transfers to the customer
Renting products, wherein customer gets temporary custody and use of products
Chapter 7 Review Questions
R1. Which association in an enterprise revenue cycle contains information regarding
open sale orders?
Fulfillment between sale order and sale
R2. Identify typical resources, internal agents, and external agents associated with
Promotion (Part 1) Ch. 12
Services are a form of product that consist of
activities, benefits, or satisfactions offered for
sale that are essentially intangible
An Marketing: Introduction, 11e (Armstrong) Chapter 2 Company and Marketing Strategy: Partnering to Build
1) Which of the following is true of strategic planning in a firm?
A) Strategic planning deals with maintaining the company's
Concept of Marketing
Marketing is a social and managerial
process by which individuals and
organizations (groups) obtain what they
need and want through creating, offering,
and freely exchanging products and
Products and Brands (Ch.7)
What Is a Product?
Consumer products ():
products and services for personal consumption
What Is a Product?
Product and Service Classifications
Strategic Planning (Ch.2)
Marketing Environment (Ch.3)
Strategic Business Units (SBUs)
Most firms consist of multiple units
producing numerous products.
The mission, objectives, strategies, and
tactics will be
Marketing Research (Ch.4)
Consumer Behavior (Ch.5, Part I)
Marketing Information System (MIS)
marketing information syst
Principles of Economics I: Microeconomics Midterm [11/14/2007]
1. (15%) Suppose that the price of undergraduate dormitory rooms at National Taiwan
University is determined by market forces. Currently, the demand and supply schedules
are as follows: