COM 250: Exam 1 Study Guide
Exam Date: Tuesday, September 6th
Lesson 1: Communication-Mass and Other
Mass communication is a subspecialty within the broad
subject of human communication.
Mass Communication Defined: mass communication
refers to the p
This lesson is largely about functionalism applied
specifically to the study of mass communication.
The functional approach is one of several paradigms, or models
(frameworks) used to guide the study of mass communication.
Snapshot of the magazine industry
Magazine publishing is the most fragmented of all media industries in terms of
Although audience segmentation resulted in intense competition for readers of
consumer titles, rec
As defined by the U.S. Department of Labor
The information sector of our economy comprises
establishments engaged in the following processes.
The Information Sector
(1) producing and distributing information and cultural products
The tipping point
By 2008, a Pew
study found that
more people in the
U.S. accessed news
online for free
than paid for it by
Snapshot of the newspaper industry
+ high cred
Knowing about patterns in history helps us
anticipate the future.
Examples from mass communication:
technological life cycles of message-distribution systems (innovations have
diffused throughout society in similar ways)
Objectives: Lessons 1-3
PART I. THE NATURE AND HISTORY OF MASS
establish the intellectual context for studying mass
introduce some of the basic concepts and
terminology we will use throughout the course
provide a brief