Exam and Review Schedule Exam 1: Formulating the message (Friday, Feb. 9th) Review Session: 8:00 9:00 p.m. Mon., Feb 5, 2007 BRNG 2280 Exam 2: The interacting elements in persuasion (Wed, Mar. 7rd) Review Session: 8:00 9:00 p.m. Mon., Mar 5, 2007 B
For our persuasive message we chose our source to be TripAdvisor, which is a
travel guide that assists customers in gathering traveling information. We chose this
because we thought it is appropriate for the type of app we are trying to promote. It also
COM 318: Spring Semester 2008
Exam #3 Form A
Choose the BEST answer:
1. An argument MUST have:
a. Evidence or data
b. Two or more assertions
Use the following argument to answer questions 2-5.
COM 318 Final Project:
Persuasive Campaign Poster and Brochure
_ / 90
Applies theory written about in Application
Selects theory appropriate to the topic, audience,
and campaign goals
Addresses all important elements
COM 318: PRACTICE EXAM KEY Fall 2006 Exam #4 Name: KEY Student I.D.:_ Choose the BEST answer:
1. When promoting the war, President Bush noted that "weapons of mass destruction" existed in Iraq. After inspectors were unable to find "weapons of mass de
COM 318: Fall Semester 2006 Practice Exam Exam #2 KEY Name: Practice Exam #2 Student I.D.:_ Choose the BEST answer:
1. We often see pictures in the media of President Bush jogging or bicycling, which tend to strengthen his credibility. On the contrar
Robert Greenleaf, the founder of servant leadership believed that being a servant first, beyond all other characteristics, is most important. Providing insight for others is a quality that should be held. Using all available abilities you have to com
9.1.06 Identification theory: we persuade by identifying with our audience in significant ways. - Identification in an overt manner - Identification through the assumed "we" - Identification by association with "things" the audience admires. - Identi
Exam 3 Study Guide
For Exam 3, you should be able to:
1. Understand the definitions of the following key terms and concepts as they relate to
persuasion, persuasion theories, and the persuasive process:
a. Connotative meaning
b. Denotative meaning
D. Assumptions that underlie balance theories: - We assume it is easy to unbalance - We assume people see an imbalance - We assume people will expose themselves to dissonant-creating information - Research indicates that we expose ourselves selective
Exam 2 Study Guide
For Exam 2, you should be able to:
1. Understand and explain hazing and other forms of indoctrination and why they may
actually build cohesiveness in groups.
2. Explain the various methods of sequential persuasion explained by Gass & Se
COM 318 Fall 2010
Study guide for Exam 1 (covers topics through cognitive consistency)
Definitions and distinctions between persuasion, manipulation, coercion, propaganda
Why you should study persuasion
Functions of persuasion
Bases of power
Types of appe
Communication 318: Principles of Persuasion
PLEASE NOTE: You are responsible for knowing all information contained in this syllabus. Consult this
document before emailing the instructors about whether or not a class policy exists, exam dates or deadlines.
COM 318 Lecture Notes
Chapter 1&2: Intro to Persuasion
Read Chapters 1-3 by Tuesday
- Persuasion- study of attitudes and how to change attitudes.
Persuasion is related to many topics:
COM 318 Chapter 7 Notes September 27, 2016
there is an emphasis on process need to know how processes messages to understand impact
of communication on attitudes
Yale attitude change approach effects of credibility on attitudes
- message app
Chapter 11 Cognitive Dissonance Theory
Cognitive dissonance means incongruity among thoughts or mental elements
Ex) Eating junk food is bad for your heart is ordinarily dissonant with the cognition
that I love junk food
Dissonance is specifically and fo
COM 318: Exam 1 Review
Persuasion and Attitudes
The exam will be composed of approximately 40-50 multiple choice and true/false
questions. Question will assess basic knowledge of key concepts, the application of
those concepts to situations,
Group Presentation Outline
Attention Getter: Half of students are likely to change their major upon entering college as an article on
MSNBC.com titled College freshman face a major dilemma.
Credibility: I pe
BRIAN LAMB SCHOOL OF COMMUNICATION
COM 318: Exam 2 Review
Chapter 6 and Chapter 11 + Lectures and Class Discussion
September 20, 2016
The exam will consist of approximately 40 multiple choice and true/false questions. Questions will
Protection Motivation Theory
1. Severity: Need a
sufficient threat to cause
1. Response: What one can
do in order to ensure safety
Topic and Goals Section:
My topic for the final project is stay awake and drink responsibly. I want to make people realize
the importance of drinking responsibly and stop thinking that it is not a big deal if they drink
1. Structure of the message
a. Message sidedness
i. A one-sided message presents one perspective on the issue.
ii. A two-sided message offers arguments on behalf of both the persuaders
position and the opposition.
iii. If you overlook opposition
a) It is the most real of communications, for it promotes tangible objectsthings, stuff,
b) It is also the most surrealistic, most unreal of mass communications.
c) It shows us a world where normal social a
Chapter Nine: Message Characteristics
Message Characteristics include appeals, structure, content, framing and language
Structure organizes the message.
Dont ignore competition present one-sided or two-sided message? have you thought about
the other perso
Example Production Possibility Frontier
Jill and Aiden operate a donut shop together. If Jill uses all of her resources to bake donuts, she
can bake 300 donuts per hour. If Jill uses all of her resources to glaze donuts, she can glaze 450
donuts per hour.
General Purpose: To persuade my audience to know more about
mathematician John Nash, Jr.
Specific Purpose: To inform my audience about John Forbes Nash, Jr.
contributions to the fields of Economics and Mathematics.
1. Attention Getter: Joh
Chapter 1: Opportunity Cost Examples
Example #3 (Opportunity cost with explicit costs and implicit costs)
John went to Super Bowl Village to ride the zip line. The value he gets from one ride on the zip
line is $50. To ride the zip line, John must buy a t
Class Activity 2
Heuristic-Systematic Model, also known as HSM, is a commonly known
communication model that attempts to explain how people receive and process
persuasive messages. The model states that motivation and ab
Exercise Questions Demand and Supply
Annies marginal benefit schedule for wine
Marginal Benefit ($)
Glass of wine
1. Based on the table above, what is the highest price Annie would pay for the 3 rd glass of wine?
2. Based on the
Compliance and conformity: adopting a behavior not because you agree with its content
- Authority emanates from position in the social structure
Why it works:
The power to dispense rewards and punishments
E.g of reward: ke
Challenges/problems regarding strategy
Budget of $25000 dollars would be a great
Choosing nearby high schools.
Forming a team of members who will be able
to convey our message to the audience
Organize call outs
General Purpose: To persuade my audience to know more about the
Specific Purpose: To inform my audience about the important benefits of
1. Attention Getter: Meditation, an art of training the hu
ECON 251 Exam #1 Answers
No correct answer
General Purpose: To persuade my audience to make full use CAPS.
Specific purpose: To inform my audience how a stressful college life can
be tackled with the available resources on campus.
1. Attention Getter: College i