The basic purpose of marketing is to create an exchange.
In centralized departments, an advertising manager typically reports to a marketing
In our in-class discussions,
As consumers, we are bombarded with 500-1000 ad messages a day.
2 out of 2 points
The implied consumers are people in the real world who make up the ads target
audience and who critically evaluate the arguments made by the ad.
1. What is the campaign about? (Describe the campaign, its message, key elements, etc.)
The German online recruitment website, Jobisintown.de, created the advertising
campaign with the message Lifes too short for the wrong job. The message is
1. What is the campaign about? describe campaign, its message, key elements, etc.
The campaign is a collection of short television advertisements for an Egyptian brand of cheese,
called Panda. Each advertisement features someone being given the opportunit
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The interactive exchange of information between buyers and sellers
It emerged as communication technologies enabled consumers to
purchase goods and services directly from sellers, and avoid both
Major content categories of magazines
Consumer (general to special interest; content focused on
entertainment, news, and leisure reading)
Farm (targeted at farmers and their families; content focused
The internet is a global network of computers that communicate with
one another through protocols, which are common rules for linking and
Internet began in the early 1960s as a result of the Defense
Media generally refers to the distribution systems of mass
communication that sell space or time for commercial messages, especially
the traditional commissionable platforms.
Media include : television, newspapers, internet, magazines
1. What was this campaign about? describe campaign, its message, key elements, etc.
The campaign was done by Scholz and Friends for a German recruitment website, called
Jobsintown.de. It includes a collection of advertisements that are prints. The prints