1. What are the top three key decisions faced by Garcia?
If opening a coffee shop is a good idea: Garcia sees the success of Starbucks as motivation but
the information found in the studies did not determine if this venture was viable for him or not.
Saulo M. Silva
Integrated Case Analysis Two
A, Using the information found on E18-22 I was able to calculate the per unit manufacturing cost
of both the gas grill and charcoal smoker for the month, with the assumption that all
Focus groups and depth interviews serve essentially the same purpose they both are research methods
with objective of elaborating on the attitudes, feelings, beliefs, experiences and reactions of the
respondents, when exposed to certain content presented