Your wealthy aunt Petunia has given you $50,000 to invest in a food service venture. You have a
choice of investing in one of two current food service ventures looking for capital to expand and
grow. The bios of each restaurant as well as the financial in
We calculated P&Ls for both of the food service ventures and found that either of
them has advantages as well as disadvantages. We would like to invest in Wicked
Sandwitch and we will show our supporting reasons in the following report.
The serial position effect (Recency-remember last, primacy-remember first)
Von Restorff/ Isolation effect (advertisement no related to the product at all)
Menu Descriptions: geographic, nostalgic, sensory, brand
Menu types: A la carte(ordered separately),
Brueggers Enterprises, Inc.
Position Title: Counter Associate
Department: Bakery Operations
Revised: August 2012
Responsible for delivering quick and efficient service to guests under the
supervision of the General Manager