Managing activity and day-to-day business in order to reduce the loss of
something of value. Examples: property, life, mental health, etc.
Four elements of risk management:
-Identification of risk
-Evaluation of the exposure
-Choice of one
September 4, 2012
SPMM 28500 Class 2 Notes
Strategic Management of Events
It is like a duck on the pond
-Calm on the top but so much going on underneath the water.
-Problem free events involve a whole team of event planners who
Ari Rubin - SPMM28500 Lecture 14 Reading Notes December 4, 2012 Events and Public Policy
Geltz Chapter 11: Events and Public Policy
-Public Policy is a goal-directed-process by governments and their agencies
manifested in laws, regulations and decisions r
Ari Rubin - SPMM28500 Lecture 9 Reading Notes November 6, 2012 Presenting Events
Supovitz Chapter 12: Presenting Your Event
-There is no separation of Sports and Entertainment. Guests want to be part of
-Event producer & presentation director
Ari Rubin - SPMM28500 Lecture 9 Reading Notes October 23, 2012 Event Operations 1
Bladen Chapter 4: Event Operations
-Operational planning takes place after all strategic plans have been put into place.
-Event manager must consider all elements of event +
Ari Rubin - SPMM28500 Lecture 8 Reading Notes October 16, 2012 Sponsorships
Solomon Chapter 4: Finding Your Sponsorship
-Sponsorship is the lifeblood for all events of every shape and size around the world.
-Sponsorship: Where a company pays a promoter a
Ari Rubin - SPMM28500 Lecture 7 Reading Notes October 9, 2012 Event Marketing & PR
Event Marketing Chapter 6 - Jim Kahler
-The event-marketing plan includes production and coordination of all advertising,
promotional, and publicity campaigns for the event
Ari Rubin - SPMM28500 Lecture 6 Reading Notes October 2, 2012
Fried Chapter 11: Finance and Budgeting
-The forecasted operating cash flow determines whether or not a facility is built or not.
-A facilitys budget serves as a roadmap of where you want to go
Ari Rubin - SPMM28500 Lecture 4 Reading Notes September 25, 2012
Bladen Chapter 3: Event Design and Production
-Event design is creation of event when event production is engineering events delivery.
-Our society used to consume a lot of products. Now it
Ari Rubin SPMM 28500 Lecture 4 September 18, 2012
Fried Chapter 13: Implementing a Security Plan
-Crowds vary based on type of event, time/date scheduled, environment, and alcohol.
-Crowds are similar because if you take a large group in a small space any
Ari Rubin SPMM 28500 Lecture 3 September 11, 2012
Solomon Chapter 1: Creating an Event
-Most of the planning stages for an event happen simultaneously.
You will be soliciting sponsors at the same time you are talking to tv, guests, venues, etc.
Bladen Chapter 1
Definition: Events: temporary and purposive gatherings of people
Events Management: The organization and coordination of the activities required to
achieve the objectives of events.
Events are temporary, gatherings of people, displays of
Event Impacts and Legacy
See PowerPoint for additional information.
Event Legacy are lasting effects of events on the host community.
-This can be economic, social, environmental, and structural.
The Olympics would be considered the mega event of all mega
Bidding on hosting rights for organizational events.
Championships, tournaments, events.
-Give home team advantage.
Events are evaluated by event type, locations competing, and various goals.
The Art of Managing an Event
Event evaluation is finding out how much value your event brought to you and
what you can do to make it more valuable in the future.
Volunteers, workers, greater community, people attending your event, talent, etc.,
are all in
The Art of Managing an Event
AEG Major company selling their properties and teams. Example: Staples
Center, LA Kings, etc.
Need to make sure you plan the timing of an event properly.
During event week you want to meet with people putting on the event and
Events cannot go on without sponsors.
Sponsors are the lifeblood of events.
Example: Felix Baumgartners Red Bull skydive.
-Red Bull sponsored this because their main target market is extreme
Must understand The Principle of Mutua
Event Marketing & Sales
Marketing is identifying your target audience and making your product available
A special event is different from other products because it is a unique opportunity
a one time only event.
Need to know how you satisfy your c