SENSATION AND PERCEPTION
Sensory branding- is exploiting all the senses to promote a product or brand
SENSATION AND PERCEPTION ARE DISTINCT ACTIVITIES
Sensation- is simple stimulation of a sense organ
Perception- the organization, identification, and inte
-What are motions?
-are there basic, universal emoti0ons?
-One way to answer this question: facial expressions (Darwin, Ekman)
anger fear disgust or disseral states like hunger and thirst, all affects.
(big question, are there unive
Opponent process on test? Its a preparatory response.
Emotion pt 2?
(Eckmann has done a lot of work on facial expression used to revive Darwins theories about
emotional expression) (Darwin used data from Bruschen- French physiologist who put
EMOTION AND JUDGMENT
-Arousal (ie how physiologically activated, heart rate, pulse etc)
-Mood ( more diffuse good/bad feeling that can last longer and is not focused on its
a pos or neg state. If I get you onto a b
THE BIG 5 PERSONAITY TRAITS
-(independently at separate times at least 3 different research teams came up with the same
general structure of the 5 different factors. It was done by getting adjectives we used to
describe people and then it wa
SOCIAL PSYCHOLOGY 2 BIG IDEAS
(Emotion, moral judgment, are all parts of social psychology. Psychology can be divided up
traditionally into five areas developmental, social, cognitive, neuroscience/psychology, then
clinical. But then you hav
GUEST LECTURER ON BEHAVIORAL ECONOMICS
BEHAVIORAL SCIENCE IN THE REAL WORLD
-Jeb Bush said if you choose a career in psychology youre gonna work in chick-fil-a. What youre
learning about psychology are useful how do you help people reduce en
How to think like a developmental psychologist
-What are the perceptual capacities of the organism
-What environmental structure is available that the organism can perceive and use?
GOTTLIEB: Prenatal determinants of species recognition
THINK ABOUT SEX
-Intercourse but much more
-your significant other.
-that one time.
-what you chose to wear today.
SEX IS A FUNDAMENTAL PART OF OUR PSYCHOLOGY
This is b/c
EVOLUTION BY NATURAL SELECT
CAN WE TRUST PERCEPTION (P1)
(if our perceptual system cares more about survival than accuracy, natural selection, what does
this mean for times when we think we are right? What if we are making errors all the time and
dont know it?)
The problem of perception
(Fundamental question): How do we acquire knowledge about the world?
-We acquire basic sensory information (we detect distal objects in the world) through the
taste, touch, smell, hearing, vision
THE PSYCHOLOGY OF EMOTIONS
(Morality sum up leads nicely to emotions)
(Some emotions like empathy place a role in moral judgment and we ended a little talking about
psychopaths and how they have a deficit in this basic moral response.)
The psychology of morality pt 3
What seemed contrary to evolution, a creature that is capable of concern for others, could have
-via kin selection and reciprocal altruism
-Genuine desire to help and cooperate
Personality- an individuals characteristic style of behaving, thinking, and feeling.
Resemblance is low when many people describe one persons personality, but its high when
one person describes many peoples personalities. This leads people to t
Learning- involves the acquisition of new knowledge, skills, or
responses from experience that results in a relatively
permanent change in the state of the learner. It has 3 main
It is based on experience
It produces changes in the organism
Leonardo doesnt know love or happiness or sadness or smiles etc
Psychologists have used multidimensional scaling to create a map of emotions by rating dozens
of emotional experiences
The map reveals that emotional experiences differ on two dimen
Williams Syndrome is a genetic disease that impairs cognitive abilities ut makes people super
good at language and music. Anne Mcgarrah had it.
Intelligence- the ability to direct ones thinking, adapt to ones circumstances, and learn form
Chapter 1 reading
-Psychology is the scientific study of mind and behavior.
-The mind refers to the private innver experience of perceptions, thoughts, memories, and
feelings, and ever-flowing stream of consciousness.
-Behavior refers to observable action
Consciousness- a persons subjective experience of the world and the mind. The defining
feature of it is experience, which you have when youre awake or when having a vivid dream. It
is what makes us human. It is private.
CONSCIOUS AND UNCONSCIOUS
Encoding- the process of transforming what we perceive, think, or feel
into an enduring memory.
Storage- the process of maintaining information in memory over time
Retrieval- the process of bringing to mind information that has been
Developmental psychology- the study of continuity and change across the life span
Zygote- a fertilized egg that contains chromosomes from both an egg and sperm.
Germinal stage- 2 week period that begins at conception
In this stage one celled zy
Final is like a prelim in that 40 to 45 questions are non cumulative recent, and 20 to 25
questions are cumulative. On the review sheet he will tell us exactly what he wants us to know
for the cumulative part. He will literally tell us exactl
Biopsychological model=both biological, psychological, and social factors that combine to cause
Mental disorder- a persistent disturbance or dysfunction in behavior, thoughts, or emotions
that causes significant distress or impairmen
Chapter 14 stress and health
Stressors- specific events or chronic pressures that place demands on a person or threaten the
persons well being.
Stress- the physical and psychological response to internal or external stressors.
Health psychology- the subfi
ATTENTION AND MEMORY PT 2
Recap: csensory memory gets into short term memory, via attention. Short term memory via
rehearsal. The stages of memory and how that works will get into.
One of the ways you can show the attention and memory is usin
October 7th psych
Mean=34.3 which is 86%
DO BELIEFS, DESIRES, MOTIVATIONS, ETC. INFLUENCE PERCEPTUAL PROCESSSES?
(Transduces info into the brain to further process and give you a percept and you can use that
information to navigate your environmen
The malleability of memory
HOW DOES MEMORY WORK?
-we encode, store, and retrieve info
-rough stages of memory- sensory memory, short term/working memory, long term memory
-various mechanisms that move info from sensory memory thru long term m
Dutton and Aron 1974
-Understanding this stuff isnt about knowing the stuff, but more about the scientific method.
Trust the method, and be skeptic about the results. This bridge study was just done really
poorly, but its talked about frequently.
Methods (contd) The Brain (Pt 1)
Skin conductiveness measures, measure heart rate,
Some stock brokers who before they make a risky trade they clam down. Heart rate decreases.
-Cross sectional (E.g. compare 3 year olds t
Recap: psychology is the scientific method applied to the human mindthoughts, feelings,
-Many different levels of analysis (day 3)
Variety of methods (Days 2 and 3)
The brain causes the mind, so it is a compelling plac