HA4449/6649 Participation Evaluation Guidelines
Professor Lisa Klein Pearo CRITERIA
1 UNACCEPTABLE Preparation
Rarely demonstrates basic preparation of class readings and assignments
3 GOOD 4 EXCELLENT
Consistently demonstrates thorough prepa
Professor Lisa Klein Pearo
Content Guidelines for IMC Project Proposal Due: September 18 HA4449/HA6649 Fall 2008
The purpose of the proposal stage is to have your project idea approved and to get early feedback on the definition and scope of the pr
HA 4449/HA6649 INTEGRATED MARKETING COMMUNICATIONS Fall 2008
Instructor: Office: Phone: Dr. Lisa Klein Pearo 545C Statler Hall 255-9163 E-mail: [email protected] Office Hours: Wed. 12 -2 pm, and by appt.
Teaching Assistants: Angeline Stuma James Cho
HA4449/6649 Fall 2008 Professor Lisa Klein Pearo Case Write-Up Grading Criteria Cases will be evaluated according to the following criteria:
1. 2. 3. 4. 5. 6. 7. 8.
Clear identification of the issue(s) and their relative importance Demonstration of