EURO DISNEY- ANALYSIS OF THE FIRST 100 DAYS
Euro Disney was far from a disaster The success of the Disney brand in Tokyo gave the company
the confidence to shift their attention to Europe. Paris, the capital of European high culture and style
was chosen a
To: The Chairman of Northwest Airlines
From: Divya Sachdeva
Re: Service Recovery for Northwest Airlines after the Detroit Blizzard Incidence
Could the fiasco during the snowstorm at Detroit in the winter of 09 have been avoided?
Yes. But more importantly
The Quinoa Paradox
Quinoa or the super food of the 21st Century has a very interesting story. The United Nations declared
2013 as the International Year of Quinoa. Very big news for a humble crop that is cultivated almost
exclusively in the Andes Mountain
A cheesy evening
A recent incident highlighted how the small things in life give the most happiness! It was a dreary
cold evening in New York City when the customer along with her two other friends entered the only
bar they could find in the area. Their p
What They Stand For
Search for places to eat and drink
Zomato Through The Years
in 22 countries.
Started in Delhi,
Mumbai and Kolkata
by founder and now
CEO Deepinder Goyal
What product adaptations did Yum Brands make in the different markets
based on cultural differences?
Yum Brands adopted a strategy that allowed them to have a diversified approach
in each market according to the need of the hour and place. Som
Case : Lenovo, Building a Global Brand
Submitted by : Divya Sachdeva, [email protected]
How did Lenovo evolve from being a Chinese brand to a global brand?
What did the company do right?
To survive and succeed in the global business environment, Lenovo h
Case: Hong Kong Disneyland
Submitted by: Divya Sachdeva; [email protected]
What errors did Disney make in entering Hong Kong?
Disney made a lot of mistakes during its launch and in the first year operations of Hong Kong
Diseyland. The conscious effort on
Next day air shipment & customer experience. How important is next-day air shipment to
the customer experience? Is it worth the cost? How might you change it in the cost
conscious environment facing the company in late 2008?
What needs to be kept in mind