SAMPLE TEST QUESTIONS FROM LECTURE
Listed below are several descriptions of the rational and experiential systems of the mind as well as several marketing actions that affect these systems. For each item, indicate whether the item best describes or most a
How do people view themselves and their possessions? How can marketers capitalize on consumers ego biases?
(I am the focus of others attention.)
Whos Who, consumer conformity, selling status goods
(I am luckie
What types of consistency do people strive for? How do people resolve inconsistency? What factors enhance consistency effects? How can marketers make use of consumers consistency motives?
Influence: Science and Practice
To what extent and why do people conform? To what extent and why do people seek uniqueness? What factors affect conformity and uniqueness seeking? How can marketers make use of consumers conformity and uniqueness seeking tendencies?
How can marketers deliver messages that consumers will pay attention to, remember, and act on?
Clutter Capturing attention & memory Test Your learning Hype SUCCES
Capture attention by making the stimulus
1. Personally Relevant
Appeal to needs/val
How is the age of the worlds population changing? What are the biological, psychological, social and economic effects of aging? What are the marketing implications of an aging population?
U.S. Population Pyramid (2000 2050)
Germany Population Pyramid (20
Listed below are several characteristics of either the rational or experiential systems of the mind. Write a "R" or "E" in the blank next to each characteristic to reflect which system it best describes. (10 points 1 each) _Slow to develop & change _Affec
HADM Consumer Behavior
9/3 Two Systems of the Mind Rational System: Logical/semirational thinking Slow deliberate & effortful Requires conscious awareness Affects behavior via conscious appraisals Quick to develop and change Operates on abstract symbols,
Self-Act ualizat ion E steem Needs
Safet y Needs Chapter 1: P roblems in (Marketing ) Paradise Physiological Needs
Problems affecting brand management
Brands int roduced from the 1930s to 1980s have remained relative
Derren Brown Video o o o o Combination of hypnotic technique and priming Illustrates priming (uses words in his conversation to emphasize BMX) Associates the positive feeling with the touch on his shoulder at appropriate times Breaks
Consumer Behavior Lecture Notes - Prelim 1 Lecture: Rational v. Experiental Systems of the Mind Everyday Evidence of Two Systems Influence of emotions on thinking o Emotional responses diffuse given time Knowing your head v. heart Appeal and influence of
Chapter 1 Notes: Introduction to Consumer Behavior Consumer behavior involves: Products Acquisitionprocess by which a consumer comes to own an offering Services Usageprocess by which a consumer uses an offering Activities Dispositionprocess by which consu
The X and Y of Buy A Study Guide
Women control 83% of all consumer purchases (even traditional "male" purchases like decking and cars) Basically, you need to read this book and become familiar with all the sex differences it discusses and their implicatio
What are the two main routes to persuasion? What effects does the route to persuasion have on attitudes and behavior? When should each route be used?
Left or Right Brain Advertising?
Source: Rapp & Collins (1984)
Left or Right Brain Advertising?