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MKT 300 Management/marketing

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    REYNOLDS, NOLAN, Nolan,H, JoyceMeyer, Houston, CarolynF.Musgrove, ColinB.Gabler, HelenkaH.Nolan, fant, GormanHouston, SUSANFANT, miracleqi, BACHRACH, JohnMittenthal, JimPrater, Joel Strayer, kristenallen
  • Average Course Rating (from 9 Students)

    4.6/5
    Overall Rating Breakdown
    • 9 Advice
    • 5
      56%
    • 4
      33%
    • 3
      11%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 78%

    • Medium 22%

    • Hard 0%

  • Top Course Tags

    Great Discussions

    Great Intro to the Subject

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  • 105 terms

    Term:

    Marketing

    Definition:

    involves creating value for customers and building strong customer relationships in order to capture value from customers in return

    • Chapter 1-5, Marketing 300
    • 105 terms
    • Vocabulary for Chapter 1-5, Marketing 300. Find, create, and access Marketing, Exam Review, Exam Prep, Marketing Review, flashcards with Course Hero.

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    • Profile picture
    Nov 21, 2016
    | No strong feelings either way.

    Pretty easy, overall.

    Course Overview:

    All the work's online which makes the course less engaging. The slideshows aren't helpful.

    Course highlights:

    You learn about introduction to marketing and those concepts. Different forms of marketing, niches, kinds of consumers, business strategies, sales specifics, and pricing strategies.

    Hours per week:

    0-2 hours

    Advice for students:

    Make sure you write down all the due dates at the beginning of the course.

    • Fall 2016
    • Joel Strayer
    • Yes
    • Profile picture
    Sep 27, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This course is great! The material is not too challenging and a good introduction into the basics of marketing. The professors are all very engaging, and every class you learn about cool innovations and watch advertisements. This was one class where I never fell asleep!

    Course highlights:

    The highlights were definitely what you learned about the different ways firms today are being innovative (for example, Amazon's pods), as it was both interesting and kept you up to date on the business world. You also learn a lot about what the current trends are in the business world.

    Hours per week:

    0-2 hours

    Advice for students:

    If you're interested in marketing or advertising, this class is worth your while as it is both interesting and a great GPA booster.

    • Fall 2015
    • kristenallen
    • Yes
    • Great Intro to the Subject Great Discussions
    • Profile picture
    Aug 24, 2016
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    I think the course is relevant to everyone because everyone interacts with marketing on the daily basis. Everyone is a part of a target market so this information is relevant.

    Course highlights:

    You learn about target consumer groups and how companies stay relevant.

    Hours per week:

    3-5 hours

    Advice for students:

    Take thorough notes from the book because that's what all the tests and quizzes are about.

    • Fall 2016
    • Joel Strayer
    • Yes

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