On September 4, 1957, the Ford Motor Company introduced the world to what they thought
would be the future of automobile excellence. This car was to change the markets standard of luxury,
innovation, and engineering. After years of sparse clues, secretive
In 1985, the Coca-Cola Company made a decision that changed the landscape of the soda
industry. The leaders of the company decided it was time to make a change to the one thing that
made them who they were: Coca-Cola. They were not going to change the log
PEPSI CHANNELS OF DISTRIBUTION
Answer these questions as you view the DVD.
1. Pepsis channels system in the U.S. is best described as a:
Vertical Marketing System
2. What are Pepsis three channels of distribution?
1) Large Fo
MODULE 8 ASSIGNMENTS
1) From the videos note the following information for each country:
Is there universal coverage?
Great Britain: Yes
Who manages health insurance and care (Insurance companies, gover
BARNES AND NOBLE
1. Compare the shopping at the virtual retailer to the physical version. What about the shopping
experience is similar?
When comparing the physical vs. the virtual shopping experience at Barnes and Noble, there are
several similarities. F
Name: _Laura Johnson_
Group #: _
Visit three retail outlets and collect prices on 10 different products. These products must be the same
brand, size, weight, etc. Try to visit retail outlets where you would expect a price differ
Group #: _
Mr. Ted Bates formed the Leisure-Life Products Company to manufacture and market a line of
wooden hot tubs complete with heaters, plumbing, and water jets. He had first observed the
popularity of hot tubs in California