MC 407 #4
Four levels of measurement
Measurement Reliability & validity
- The extent to which a measure gives consistent results.
- Does the measure give constant/ reliable results?
- The extent to which a meas
MC 407 #2 #3
Theory (Logic Development)
A set of constructs, definitions, and propositions that presents a systematic view of
phenomena by specifying relationships among variables, with the purpose of
explains the phenomena.
TV the primary common
MC 407 #1
Point of view: Same thing/ person, different perception.
Mass Media: Any form of communication that simultaneously reaches a large
member of people.
- The Latin: re(again)+cercier(to search)
- An attempt to discover something