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MARKETING 473 Marketing Research

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    Always Do the Reading

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    • Profile picture
    Mar 29, 2016
    | Would not recommend.

    Pretty easy, overall.

    Course Overview:

    I believe this course is a total waste of time and money. The semester is almost over and so far we haven't gone over a single thing that wasn't already covered in MKT 300 or is already known through basic common sense. It's an easy class but it's a waste of money. (although required for my degree) Furthermore, I believe Dr. Reynolds is a terrible instructor. She spends the first 45 minutes of every class going over random real world examples of how businesses are using marketing research. This sounds good but the examples she uses have little to nothing to do with the course material. There just random videos that she thinks are interesting. Worse yet, when it comes test time, there will be several very detailed questions from the 60+ second youtube video examples that she went over weeks ago. However, if you're looking for an easy A then you'll be fine. Just don't miss class because it's 2 points off your final grade for each missed class. Oh ya, she also assigns seats.

    Course highlights:

    NOTHING! Useless course and terrible instructor as described above

    Hours per week:

    0-2 hours

    Advice for students:

    Don't miss class, write down url addresses for all video examples and review those videos before the exam. (there will probably be 100 or so for each test)

    • Spring 2016
    • KimberlyR.Reynolds
    • Yes
    • Always Do the Reading

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