Marketing Fundamentals: Class 4
Segmentation & Targeting
Dividing market into smaller segments according
to needs, characteristics, and/or behaviors
Evaluating each segments attractiveness and
Marketing Fundamentals: Week #1
Defining Marketing & Marketing Process
What is marketing?
What is marketing?
Process of creating value for customers
and building strong customer
relationships to capture value in
Marketing Fundamentals: Week #2
Market Analysis & Consumer Insight
What is environment?
What is environment?
The actors and forces outside marketing
that affect marketing managements ability
to build and maintain succes
Marketing Fundamentals: Class 3
Business buyer behavior:
Buying behavior of organizations that buy goods and
services for use in production of other products and
Business demand is driven by final con
E-mail: Rights, Risks, Responsibilities
The Eugene D. Fanning Center, Mendoza College of Business,
University of Notre Dame. Copyright 2009.
The problem with e-mail.
Eight deadly sins of e-mail.
Seven reasons to love e-mail.
Eight reasons to sele
responsibility integrity effort
Leaders vs. Managers
Great Person Theory
Possess Special Traits
Traits Responsible for Assuming Power
and Authority Positions
Subordinate Participation Mod
Minimizing Perceptual Errors
No Summary Notes required on 9/3/09.
Instead, before class research and collect
additional information related to the Texaco Case
(presented on page 244 of your textbook). Be
prepared to apply the readings and
The articles and Greenberg readings make an interesting point as to how managers and
leaders differ. Before, I had never truly considered exactly what makes the two different. Yes, I
had always thought of them as two d
Huey Wilson: VP of Human Resources for Mattel
My Grades eLearning:Leader Manager/Teammate
Class Assignments: Apply material/effort not perfection
Solidify & Clarify Understanding
See Diverse Opi
Reflections on Speaker
Huey K. Wilson, Jr.
Vice-President Human Resources
333 Continental Boulevard
El Segundo, CA 90245-5012
MAIL STOP: M1-0302
Justice, Ethics and Social
Employee Respect/Acceptance of Leader/Company
Reminders and Announcements
As listed on Schedule, Angelia Knight will
Conduct Career Session on Thursday.
Session will cover Section 5, in addition to the
listed Section 4, in the Career Manual.
Class as usual next Tuesday, Sept. 22.
Turn in Notes To
Exam at Original Time as listed in Schedule
Friday, Oct. 2, 9:00-11:30
Sec 001-Rm 119, Sec 002-Rm 125
Turn in Summary Notes Today
The A Team, Team Synergy
Dream Team, Bad Associates
Managers and Leaders
According to Zaleznik, managers and leaders are two distinct breeds of people. The styles
and tactics of one are not used by the other. Managers plan, coordinate and control, while leaders
inspire, motivate a
August 27, 2009
Leadership and Management
The three readings discussing leadership and management each conclude that leadership
and management are different terms serving different functions within any organization. In
Subdividing memory to accommodate
Memory needs to be allocated to ensure
a reasonable supply of ready processes
to consume available processor time
Chapter 5: Project Scope Management
Information Technology Project Management, Fifth Edition
Understand the elements that make good project scope management important Explain the scope planning process and describe the contents of a sc
Inventory Management I
InventoryA physical resource that a firm holds in stock with the intent of selling it or transforming it into a more valuable state. Inventory System A set of policies and controls that monitors levels of inventory a
Please read Case 12: Monitoring Foreign Suppliers and answer the following questions. 1. How important is it for companies such as Nike and Wal-Mart that source extensively from foreign suppliers located in countries where wages are low and substandard wo